KUALA LUMPUR – Dentsu One (Malaysia) has been appointed as the lead agency to provide integrated marketing solutions for TIME dotCom Berhad (TIME), Malaysia’s telecommunications provider with businesses spanning domestic fixed line, data centres and global networks.
As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME’s ad campaigns for both traditional and digital media. Additionally, Dentsu One also oversees TIME’s digital media strategies and planning through a collaboration with sister agency, Vizeum Malaysia.
“We’re pleased to be working with Dentsu One, who has demonstrated a good understanding of our brand in its holistic proposal,” said Angelia Ooi, Head of Marketing & Experience, TIME dotCom
Commenting on the new business win, Michelle Ong, CEO, Dentsu One (Malaysia) said, “The team placed a lot of emphasis on getting insights on audience segment and presented a clear brand analysis for TIME. It’s encouraging to see that we’re aligned in many ways, including agreeing on the importance of focusing on people-based marketing.”
“Furthermore, we’ve demonstrated that by operating under one roof, where creative and media work hand-in-hand, we’re able to deliver innovative and integrated marketing solutions to our clients. An important win indeed for Dentsu One and Vizeum as we push further ahead with our collaboration agenda as one integrated Dentsu Aegis Network,” Ong shared.
Work is well underway for TIME, a public-listed company on the Stock Exchange of Malaysia, since the appointment took effect in the first quarter of the year.
