TOKYO – Dentsu Razorfish will be known as Dentsu iX starting on July 1 to reflect Dentsu Digital Holdings’ acquisition of shares held by Publicis Groupe in the joint venture.
Dentsu iX is a specialized one-stop agency that provides digital solutions for sophisticated and diverse needs. It is led by president and CEO Hidetoshi Tokumaru.
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“Looking ahead, amid the progress of globalization in the digital marketing domain, the agency will seek to expand its operations through cooperation with the Dentsu Group’s international digital network,” according to a statement.
