MALAYSIA – Dentsu Utama emerged at the top at the 37th Malaysian Kancil Awards this year by winning the coveted Agency of the Year for 12 Silver and 64 Bronze awards.
But while Dentsu Utama won the most number of awards, new start up agency Fishermen Integrated earned distinction for “Kucing Happy” for BSN Bank, a campaign which hauled an impressive four golds and the Golden Kancil Award. This lead to BSN winning the Advertiser of the Year award.
A total of 916 entries from the 4As member agencies were submitted for the Kancil Awards. Only 6 gold awards were awarded, Y&R Malaysia and TBWA Kuala Lumpur walking away with one each. Y&R was also the runner-up for Agency of the Year.
Kancil Awards also introduced two new categories this year – Young Kancil and Kancil for Good. The Young Kancil Award seeks to attract and celebrate fresh advertising talent, while the Kancil for Good Award rewards advertising agencies whose work made a positive impact in consumers’ lives.
Fishermen Integrated again won the inaugural Kancil for Good for “Sama Sama” for client BSN. Meanwhile a team composed of Olivia Ariferiani, Abiseshana Mohan and Carmen Cheong from TBWA Kuala Lumpur won the first Young Kancil. They were pitted against 13 teams, each comprising three members with less than two years of experience in advertising and/or marketing communications, tasked to create an advertising campaign within 24 hours based on a brief given by a client.
