What to love more on the education offering of R/GA Singapore and DesignSingapore Council?
1. Alternative approaches for insights and opportunities
Dive deep into product research and learn about the processes of developing your own research plans. You’ll also learn new techniques for creative ideation, allowing you to turn future insights into innovative and creative ideas that translates into growth opportunities.
2. Structured process for innovation
You will be introduced to R/GA’s award-winning Connected Design framework, which blends multiple design disciplines into one fluid approach for product and service innovation.
3. Methods and techniques for business growth
From mapping customer journeys to designing with data and behavioral economics, you will learn about the theoretical and practical design methods and applications, allowing you to reinvent your approach for every project.
R/GA Singapore, in partnership with DesignSingapore Council, has established an intensive, 3-day, Product & Service Design Innovation course for senior professionals seeking to identify and action growth opportunities for their business, fast.
The 3-day creative workshop presented by R/GA and supported by DesignSingapore Council aims to uncover the truth about innovation. The course introduces alternative methods to discover growth opportunities using data, market insights, and consumer-focused design principles, enabling you to build skills for actionable business transformation.
During the course, you’ll be exposed to tools and transferable frameworks, and receive expert guidance and feedback from our instructors. You will also learn more about product research and discover new techniques for creative ideation that impact your business’s growth opportunities.
What to love even more?
You got 2 world class instructors: Shashank Raval, Creative Director of Experience Design and Calvin Soh, Executive Director of Growth APAC.
“Fostering a culture of innovation at speed is priority to the council in this new era of data analytics, artificial intelligence, neuroscience and Internet of things. We’re confident that R/GA’s expertise will help fulfil our goal in educating and enabling local industry to meet the challenges of disruption,” said Mark Wee, Executive Director, DesignSingapore Council.
“Businesses understand the need to transform in the face of disruption, but have not been under real pressure to do so until relatively recently,” said R/GA Singapore Managing Director, Dorothy Peng. “That means there’s no playbook for innovation, and a lot of misconceptions – that it’s expensive and tedious, that you have to be creative to do it, that it’s all about technology. Working with DesignSingapore, our goal is to break these down and give business owners a framework for effecting change quickly in their organisation.”
Enrollment are now open! Visit their page to know more: https://university.rga.com/products/product-service-design-innovation
