Design: This inspired Kickstarter campaign for women’s jewelry was made by 13-year-old Ava Soh

SINGAPORE — Ava Soh, 13-year-old fashion designer, launched a Kickstarter campaign for her “Cinta Diri” jewelry collection, a set of pieces aiming to inspire women to “love themselves” for her brand Daughters of the Revolution (DOTR).

The collection includes four pieces of jewelry made in solid 925 silver, plated in 18k yellow gold. As of writing, $10,704 worth of pledges to the campaign had already been made.

On the Kickstarter page, Soh said that she wanted to create pieces with the “concept of empowerment” integrated into the design. She references Singapore’s Peranakan culture, with “biscuits” that are called “love letters,” historically because young girls would hide their love letters in these snacks to give to boys.

Soh said with her jewelry collection, girls can keep their love letters to themselves, instead of giving them to someone else.

Soh is the daughter of Calvin Soh, a former senior advertising creative who runs Singapore’s celebrated One Kind House. Calvin Soh was a speaker at the adobo Festival of ideas.

Read Soh’s campaign letter below:

Hi, I’m Ava Soh. I’m 13 yrs old and I just launched my Love Letter Collection on Kickstarter designed to remind women to love themselves first. I believe that only self-love breeds confidence and self-belief.