SINGAPORE – At Spikes Asia 2014, Jean Lin, global CEO of Isobar, talked about how digital marketing is thriving in the world today.
All the elements making up the future are here now and converging fast with everything interconnected and interdependent.
Like most of the speakers in Spikes, she said that digital is a tool for the ideas to manifest. “The power of digital makes it so much easier for our imagination to take place in this modern world,” she said.
She also said that developing a successful campaign takes time to accomplish, and for innovation to happen, clients’ trust is needed.
Utilizing the technology now is like being “choreographers of narrative spaces for brands,” Lin said. We must find the most suitable medium for ideas to be able to make them work. “Digital is not dead, the innovation of technology to execute ideas keeps it alive.”
