SINGAPORE – Digitas, the Connected Marketing Agency, has appointed Rika Sharma, former Managing Partner at Ogilvy Singapore, as the new Managing Director for Singapore.
During her eight-year tenure at Ogilvy, Rika built a reputation as an industry expert and a thought leader in the Digital, Social and Content space, growing the Ogilvy business through many high profile pitch wins across the region.
Rika is an industry force having won several awards including Effies, SPIKES, and Cannes Lions for the campaigns that she has both led and contributed to. In addition, she was named one of Campaign Asia’s 40 Under 40 for APAC in 2017, Business Head of the Year by Institute of Advertising (IAS) in 2016, Asia’s most influential digital media professional by World Brand Congress in 2015 and one of Campaign Asia’s Top 20 Women to Watch the same year.
Currently, Rika co-chairs IAB’s Content Committee and is a regular keynote speaker at many industry events, conferences, as well as several of Singapore’s leading universities, where she inspires and trains young talent in their development and digital acceleration.
Prior to Ogilvy, Rika ran her own marketing consulting business, worked at Prudential Consulting in Canada as a Marketing & Communications Manager and was a Consulting Associate with Genesis Burson-Marsteller in India.
In the last three years Digitas Singapore, has seen double digit growth year on year both organically and through numerous new business wins. Rika will be responsible for continuing to grow Digitas as a leading marketing transformation agency through the alchemy of strategy, data, tech, media and creativity. Rika will report into Annette Male, Digitas CEO APAC.
Said Rika Sharma: “With great momentum behind them, it’s an exciting time to be joining Digitas. My ambition is to continue to propel the marketing transformation agenda for our clients and make Digitas the most successful Marketing and Digital Agency in Singapore, desired by talent, clients and industry experts.”
Said Annette Male, CEO APAC, Digitas: “We were looking for the right person for some time but it’s been worth the wait and are thrilled to have Rika join the team. Her leadership skills, relationship with clients and nurturing and inspiring team building will no doubt lead the agency to continued and greater success.”
