UAE – In an effort to provide world-class cloud solutions across Etihad Airways businesses, partners and guests, the national airline of United Arab Emirates has entered a strategic partnership with global technology leader, Adobe.
With Adobe Marketing Cloud and Creative Cloud, the digital marketing capabilities of the airline will be enhanced to provide tailored and personalized services to its guests using digital devices. The full service capabilities of Adobe will be used across Guest Experience, Global Loyalty, Cargo, Direct Sales, Marketing, Social Media and other areas of businesses.
“As we continue to partner with world-class technology leaders, we’re working to ensure a remarkable experience for our guests, right from initial contact, through their journey and beyond,” said Etihad Airways Chief Information and Technology Officer Robert Webb.
On top of strengthening the airline’s digital capabilities, hundreds of Etihad Airways staff will benefit from the training to be given by Adobe in areas such as analytics, cross-channel campaign management and social media measurement.
“We see this as a highly strategic partnership with a group that is not only renowned for its delivery of outstanding service, but is also a digital innovator,” commented Paul Robson, President, Adobe Asia Pacific. “This is typical of how customers are seeking to implement more complex, holistic solutions across the whole of the business rather than deploy just point products.”
