SINGAPORE – At the recently held Singapore Media Awards 2019, organised by the local chapter of the 4As, Omnicom Media Group agencies took home the majority of accolades won this year. OMD Singapore was named ‘Media Agency of the Year’ after taking home the Grand Prix and four other awards for its work on McDonald’s and Singtel, while PHD Singapore won a total of 8 accolades, making it the most-awarded agency of the night.
OMD Singapore’s campaigns for McDonald’s were celebrated as best-in-class for the following categories: ‘Best Use of Programmatic’, ‘Best Use of Experiential Marketing’, ‘Best Use of Technology’, while the ’50 Years of Big Mac’ campaign was also awarded the coveted Grand Prix. The wins also led to McDonald’s being named both ‘Best International Brand’ and ‘Brand of the Year’, while Agatha Yap, Senior Director – Marketing and Innovation, was named ‘Marketer of the Year’.
Additionally, OMD’s ‘GOMO’ campaign for Singtel was awarded Best Insight-Driven campaign. As a result of its numerous wins, the agency was also named Singapore’s ‘Media Agency of the Year’ at the end of the night.
Meanwhile, PHD Singapore took home a total of 8 accolades on the night, making it the most-awarded agency of the night. These include 4 wins for its work on clients such as VW (Best Use of Search), HP (Best Use of Mobile) and SAP (Best Use of Data and Best Business-to-Business Campaign). The remaining accolades came when the agency’s talent shined in the People awards, taking home 4 out of the 7 accolades in this category. These include Bright Spark of the Year (Kitty Walker, Manager); Programmatic Specialist (Brigitte Lee, Activation Specialist); Communications Strategist of the Year (Cassie Ng, Associate Director); and Performance Specialist of the Year (Janelle Vila, Performance Director).
Commenting on the wins, Ranga Somanathan, CEO of Omnicom Media Group Singapore & Malaysia, says: “These awards are a testament to our commitment to continue raising the bar for our clients, both local and regional, in terms of the quality of work that we produce together for their brands. I am incredibly proud of all our people for these wins, and they serve as further inspiration to continue raising the bar further still.”
