BRAZIL – Channel 4 , creative agency, 4creative, and production company, Blink, have released a follow up trailer to ‘The Superhumans Return” for the Rio 2016 Paralympics.
From a cinematic trailer featuring differently abled athletes as villains with the message: “Disabled people don’t have to play the villain,” Channel 4 now featured not just athletes but as well as differently abled musicians, pilots, students, mothers, children–some of the people that all of us meet everyday.
The Superhumans Return, the first trailer released for the Rio 2016 Paralympics.
The film juxtaposed differently abled athletes with other differently abled people who are more than capable of playing their roles in their own professional careers and at home, all weaved into one theatrical show also featuring, of course, differently abled performers.
The trailer is available in audio described and signed and subtitled versions for the blind and deaf audience.
The first Paralympics games were held in Rome, Italy in 1960 but dates back to 1948, during the London Olympic Games, when Dr. Ludwig Guttman, who was also responsible for the opening of the spinal injuries center at the Stoke Mandeville Hospital in Great Britain after World War II, organized the Stoke Mandeville Games, the first competition for wheelchair athletes.
The Rio 2016 Paralympics will be held on September 7 to 18 at Rio de Janeiro, Brazil.
