evian® will harness the power of superheroes to help people solve their problems on Twitter in the second stage of its global Amazing Baby & Me 2 campaign by We Are Social.
In the first stage of the campaign Spider-man meets his own inner-child, the Amazing Baby. Building on the idea that there’s a super-baby within everyone, evian® will encourage their community to take a fresh look at everyday problems through this twitter activation. They’ll provide fun solutions that encourage their followers to let their inner super-babies out to play.
“To build on the success of The Amazing Baby and Me 2, we wanted to encourage people to engage with, rather than just watch, the film. Using social media platforms, we’re able to bring The Amazing Baby & Me 2 to life and leverage fans’ excitement in the weeks following the premiere of The Amazing Spider-Man 2 film release,” Laurence Foucher at evian® said in a press release.
Followers of evian®’s @evianwater Twitter account will be invited to share their dilemmas using the hashtag #AmazingBabyRescueMe, and evian® will respond with creative and funny solutions to these problems. These personalized solutions will come in the form of humorous tweets, Vines and illustrations from evian®’s newly created Amazing Baby character, via the global evian Twitter account.
evian® will also undertake social listening in order to surprise social media users who are having a bad day with a personalized response from its Amazing Baby. Throughout the campaign, content will be curated on an Amazing Baby Pinterest board.
Evian® will additionally be posting a series of dilemmas on Facebook in multiple local markets, asking fans to act as the Amazing Baby and come up with a solution.
Some of the most creative suggestions from each market will be rewarded with exclusive prizes, such as cinema tickets and limited edition evian Spider-Man collector bottles. The winners will be announced through personalized comic book-style Facebook posts illustrating their suggestions.
Deola Laniyan, senior account director at evian®’s social media agency We Are Social, said: “People will often use Facebook and Twitter to discuss new film releases, and this campaign will tap into this by allowing people to engage with Spider-Man concept, reinforcing evian’s association with the film.”
