MUMBAI – FameBox, multi-channel talent platform on digital media, launched American Swan ‘Beauty & the Blogger’, a pioneering web reality show where glamour meets social media. This reality show will feature eight shortlisted fashion models and the country’s top bloggers as they join forces for a unique multi-round contest.
Fashion and lifestyle brand- American Swan is the official sponsor for Beauty & the Blogger while TRESemmé salon-quality hair care product and Lakme, the cosmetics and skincare brand, are the beauty partners of the show.
Speaking more about the show, Dhruvank Vaidya, Director, FameBox said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely.”
The show will be initiated through a three-day event scheduled from May 13 to 15 2014 at an exclusive resort. This is followed by a grand finale which will be viewed on the FameBox Fashion channel on YouTube. The winners will be chosen basis the social media buzz and influence they generate.
Beauty & the Blogger comes close on the heels of an extremely innovative and successful concept of ‘FameBox WebChef’, India’s first web reality show, that created a stir among online food enthusiasts. The property has garnered 2 million plus views with 3.5 million watch minutes, 40k + likes and 5k + shares.
With the most engaging content drawing in the views, likes and clicks, 16 lucky contenders are gearing up for rollercoaster ride. Post an in-depth grooming session on May 12, 2014 hosted by renowned stylists from Lakme and Tressemme, the beauties and the bloggers will head towards the three-day launch event starting May 13, 2014.
Speaking about the property, Anurag Rajpal Director and CEO American Swan said, “As a brand we have always believed in the power of digital and social media as a key driver for brand visibility, engagement and salience and this one-of-its-kind online web reality show was the perfect format to achieve this. We aligned with our partner FameBox and have been working towards the Beauty & Blogger show and are hopeful that it will receive a good response from all quarters, especially the connected youth. This year, during the event we will be launching our swimwear collection which we believe is very distinct in the styling quotient that the range offers. The celebrities, mentors, the event activities, and most importantly the dissemination of the video content in the digital space will allow us to showcase our brand & products through a very engaging and exciting format.”
The winning fashion model will be the face of American Swan, a lifestyle apparel brand whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prizes and merchandise from American Swan, Lakme and Tresemme.
FameBox works with established and independent talent to build engaged communities around their digital video content. FameBox currently manages a network across genres including entertainment, fashion, food, lifestyle and technology.
