ASIA-PACIFIC – SINGAPORE, MARCH 2011 – Singapore’s leading broadcaster MediaCorp revealed the winners of the Viewers’ Choice awards for commercials as voted by the public. Twenty finalists chosen through a media research survey of 200 respondents from 5,000 eligible ads, then aired over Mediacorp TV channels. Audiences voted its top ads via SMS over seven weeks.
In the international category, CLM/BBDO’s World Cup-themed “Oh Africa” for Pepsi won Gold, followed by BBDO Guerrero/Proximity Philippines’ “Laddie”.
“We were the only business to business service to be featured,” noted BBDO Guerrero/Proximity Philippines’ Chairman and Chief Creative Officer David Guerrero. “So a good night for the network and a great result for our clients.”
Carlsberg’s “Probably the Best Goal Celebration” came in third.
In the local category, Leo Burnett Singapore’s “Father & Son” TV spot for the Ministry of Community Development, Youth and Sports(MCYS) Filial Piety campaign won Gold. This is the agency’s second Viewers’ Choice Gold in a row, and the third time that the MCYS has won.
“The team behind this piece of work, on both the clients and the agency side of the business, are extremely proud of what we’ve accomplished across the television spot and the rest of the integrated campaign – where the campaign has received over 9 million impressions on Facebook,” said Chris Chiu, Group ECD, Leo Burnett Group Singapore. “To know that its connected with Singaporeans and to have them vote as they obviously have done is simply indescribable.”
Silver went to Promote Mandarin Council’s “Noemie” campaign. Canon Singapore’s “Fascinate the World” came in third among the locally produced ads.
The top local and international Gold awardees received $50,000 worth of airtime on MediaCorp channels.
