France – FCB Inferno in London was awarded the Grand Prix for Good here tonight at Cannes Lions 2015 for a nationwide campaign to get women and girls moving, regardless of shape, size and ability.
FCB Inferno worked with Sports England for “This Girl Can,” feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who play sport by using images that are the complete opposite of the idealised and stylised images of women we’re now used to seeing.
The Lions Health and United Nations Foundation Grand Prix for Good rewards work ineligible to win a Grand Prix in their sections because they are made for charities/not for profit or have charitable or public service messages.
All such excluded Gold winning entries will be judged by the Grand Prix for Good jury, which will include members of the Pharma and Health and Wellness Juries as well as representatives from the United Nations Foundation.
Young Lions Health Award
The winner of the Young Lions Health Award, also launched this year in partnership with UNICEF and Unilever, was announced at tonight’s Awards Ceremony. The jury chose the team from Mr. President, Ryan Price and Cece Chu, for their ad ‘The Essentials’.
Other Special Awards
The inaugural Healthcare Agency of the Year was given to Langland, Windsor, second to CDM London and third to Medulla, Mumbai. While the first ever Healthcare Network of the Year went to CDM Group, second to McCann Health and third to Publicis Healthcare Communications Group.
Commenting on all the results announced at the Awards Ceremony, Lions Health Festival Director, Louise Benson, said, “Tonight has shown that the healthcare communications industry is innovating, breaking boundaries and making their mark in creative excellence. We thank the jury for judging with integrity and passion and are pleased that in its second year, Lions Health is providing the arena to recognise the industry’s achievements.”
