SINGAPORE – As the only award-giving body dedicated to the evolution of media and celebrating the best in media thinking and communications across the Asia Pacific region, the Festival of Media Asia Pacific Awards honors campaigns that were run from September 1, 2014 until October 31, 2015. Judging for the Festival of Media begins today and will proceed until March 22, 2016.
A few select entries from the Philippines were among those shortlisted. These are Skin Matter, Your Online Skin Expert Website from Unilever Philippines for the Best Content Creation Award; #LabanManny from Rexona for Best Engagement Strategy; McTollbooth from McDonald’s for Best Experiential Campaign, the Creative Use of Media Award; and The Effectiveness Award; LUX sets cities abloom from LUX for Best Launch Campaign; and Eskinol Face the Day from Eskinol for Best Use of Digital Media and The Effectiveness Award.
Here is the complete list of shortlisted entrants:
CAMPAIGN | BRAND | ENTERING COMPANY | REGIONS/ | OTHER CREDITS | |
Best Communications Strategy | |||||
Ariel removed the stains of Social Inequality | Ariel | MediaCom | India | Times of India | |
Dettol ignites ‘The Cleanliness Revolution’ in India | Dettol | Initiative | India | NDTV, Facebook | |
Pamper your butt | Andrex | UM Rally | Hong Kong | . | |
Price of Living 2040 | Manulife | PHD Hong Kong | Hong Kong | DDB Group Hong Kong | |
Show Me The Money! | Bank of New Zealand (BNZ) | MediaCom | New Zealand | Colenso BBDO New Zealand | |
Turning nothing time into shopping time | PayPal | Havas Media Australia | Australia | . | |
Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations | Virgin Mobile | Starcom MediaVest Group | Australia | Havas Worldwide Australia, One Green Bean | |
Westpac Get Cash | Westpac | MediaCom | Australia | DDB Australia, Facebook | |
Best Content Creation Award | |||||
Duracell Firies | Durracell | MediaCom | Australia | Endemol Australia, Network 10 | |
SG50: The Gift of Song | MediaCorp Pte Ltd | MediaCorp Pte Ltd | Singapore | . | |
Skin Matters, Your Online Skin Expert Website | Unilever Skin Care Brands | Unilever Philippines | Philippines | Philippine Dermatological Society, Google Philippines | |
Stop Saying “NO”, Experience the Power of “YES” with Your Child | Friso Gold | Universal McCann | Malaysia | JWT, Arachnid, Bridges PR & Events | |
Stories of Togetherness | Brooke Bond Red Label | Mindshare | India | . | |
When India Talked About Sex!! | Durex | Initiative | India | MTV | |
Wither Hills: Heard It Through The Grapevine | Wither Hills | Match Media | Australia | BMF, White Agency | |
Best Engagement Strategy | |||||
#LabanManny (Fight, Manny!) | Rexona | Unilever Philippines | Philippines | Activations Advertising, Mindshare Philippines, Media Command Center | |
Bring back the Taste of Home in the memories of Family Love | Knorr | Vizeum Hong Kong Limited | Hong Kong | Command N Media Ltd, Out of Tune Music | |
Changing the way the nation search through their passion for food | The Google app | PHD | Australia | The Hallway, Shine Australia, Network Ten | |
Heineken Green Room Presents: The Transporter | Heineken | Starcom MediaVest Group | Singapore | iris Worldwide | |
Magnum Pleasure Store | Magnum | PHD | China | . | |
MasterCard Mother’s Day 2015 | MasterCard | Carat | Singapore | Digital Arts Network, McCann | |
Omo Wechat Mother’s Day Social Campaign | OMO | PHD | China | . | |
POSB NeighboursFirstSG – Your Neighbourhood. Redefined. | POSB | Havas Media Singapore | Singapore | Weave, Fixx Digital | |
Best Entertainment Platform | |||||
Duracell Firies | Duracell | MediaCom | Australia | Endemol Australia, Network 10 | |
Jockey Club Community Festival | The Hong Kong Jockey Club | PHD Hong Kong | Hong Kong | . | |
Kinder Joy Story Station | Kinder Joy | OMD | India | . | |
The forever home | Purina | MEC | Australia | . | |
Times Square music room | Times Square | OMD Hong Kong | Hong Kong | . | |
World of Paddle Pop | Paddle Pop Ice Cream | SapientNitro | Singapore | Unilever | |
Best Experiential Campaign | |||||
Best Toy in The World | UNICEF | Starcom MediaVest Group | Thailand | . | |
Eco Ganesha | Surf Excel | Mindshare India | India | Lokmat | |
Frequency to Frenzy | Tesco | Maxus | Malaysia | Astro Radio, Astro TV | |
Kit Kat Studio | Kit Kat | Ensemble | Australia | . | |
Magnum pleasure store | Magnum | PHD | China | . | |
Mctollbooth | McDonald’s | Leo Burnett Manila | Philippines | Starcom MediaVest Group | |
Times Square music room | Times Square | OMD Hong Kong | Hong Kong | . | |
Best Launch Campaign | |||||
#MyFamilyCan | SPC Packaged Fruit and Vegetables | Leo Burnett Melbourne | Australia | . | |
Ariel removed the stains of Social Inequality | Ariel | Mediacom | India | Times of India, BBDO India | |
How giving Aussie filmmakers $3,000, 3 weeks and a Spectre x360 helped change the perception of HP laptops amongst Apple fanatics. | HP Spectre x360 | PHD | Australia | Genero.tv, Code, Edelmanm, Convert | |
LUX Sets Cities Abloom | LUX | Unilever | Philippines | . | |
Mountain Dew Neonizes Malaysia to a record all-time high in sales! | Mountain Dew | Carat Malaysia | Malaysia | Dentsu Malaysia | |
Paper Planes: Helping a little Aussie film fly | Roadshow Films | OMD Melbourne | Australia | We Are Social | |
Say it with EmotiCokes | Coca-Cola | MediaCom Vietnam | Vietnam | Adtima, Vietnam | |
Westpac Get Cash | Westpac | MediaCom | Australia | DDB Australia, Facebook | |
Best Social Media Strategy | |||||
#helloworldRELAY | Helloworld | OMD | Australia | Holysmoke Agency, OMD, Adshel | |
Foxtel Game of Thrones – Home of Thrones | Showcase | Mindshare | Australia | Nova, Foxtel, Twitter | |
Pamper your butt | Andrex | UM Rally | Hong Kong | . | |
Score with Data | IBM | Mindshare | India | . | |
Wanted:Chief sex officer | Durex | Zenith Optimedia | China | . | |
Best Targeted Campaign | |||||
Dove Nourishing Chinese Sisterhood | Dove | PHD | China | . | |
How HP convinced mums that it was okay to encourage their kids to spend MORE time in front of the computer screen… | HP Stream | PHD | Australia | Mamamia.com.au, Convert , The Precinct | |
How KFC Won with China’s Gamers | Kentucky Fried Chicken | Mindshare | China | Tencent Interactive Entertainment Group | |
How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger! | KFC | Universal McCann | Malaysia | Ensemble Worldwide, Google Malaysia, Rally Worldwide | |
iSync – Real Time UV | Transitions Lenses | iProspect Singapore | Singapore | . | |
L’Oreal Paris Men Expert Teams Up with Hydrapower Boy | L’Oreal Paris | Mindshare | China | Tencent | |
McDonald’s Indahnya Ramadan | McDonald’s | OMD (M) Sdn Bhd | Malaysia | McDonald’s Malaysia, Leo Burnett Malaysia | |
Nike – saving runners from death | Nike Running | Mindshare | China | . | |
Best Use of Content | |||||
130th Anniversary Thematic | The Hong Kong Jockey Club | PHD Hong Kong | Hong Kong | . | |
A Dim Jack “Hi-Jack” | McDonald’s | OMD Hong Kong | Hong Kong | DDB Group Hong Kong, HKTV | |
Ariel removed the stains of Social Inequality | Ariel | MediaCom | India | Times of India, BBDO India | |
How HP used the voices of Aussie YouTubers to woo young female millennials | Multiple HP laptop devices | PHD | Australia | Edelman | |
How Telekom Malaysia gamified a TV ad to help those in need | Telekom Malaysia (Corporate) | Universal McCann | Malaysia | Rally Worldwide, Ingenuity | |
Lynx Dior’s Men | Lynx | PHD | China | Edelman | |
Rise Beyond: converting 20m lifestyle youth into basketball fans | Nike Basketball | Mindshare | China | AKQA | |
The forever home | Purina | MEC | Australia | Edelman | |
Best Use of Digital Media | |||||
3 Years of Making Professionals Fashionable | Van Heusen | Mindshare | India | LinkedIn, 22 Feet | |
How KFC Won with China’s Gamers | KFC | Mindshare | China | Tencent Interactive Entertainment Group | |
Pedigree Feed the Good | Pedigree | Starcom MediaVest Group | Australia | Val Morgan Outdoor, The Marketing Shop Melbourne, Clemenger BBDO Melbourne | |
Suncorp Bank – Home Loans that Deliver | Suncorp Group | Starcom MediaVest Group | Australia | . | |
Unilever Eskinol Face The Day | Eskinol | Lowe Philippines | Philippines | . | |
Best Use of Mobile | |||||
Audi TT Launch | Audi Hong Kong | MediaCom | Hong Kong | Qriously & Isobar | |
Everywhere TV: The Power of Real Time Marketing | Tata Sky | Maxus | India | Team TataSky, Team SmartMad, Team MadHouse , Team GroupM Connect | |
Sunlight mobile campaign | Sunlight | Mindshare | Sri Lanka | Unilever | |
Intimacy via Hair Touch | Rejoice | MediaCom | China | Social touch, Fleishman | |
Nike-Saving runners from death | Nike Running | Mindshare | China | . | |
Ok Google. How do you change the search behaviour of the nation? | The Google app | PHD | Australia | The Hallway, Google AdWords, YouTube, Big Mobile, Blis Media, Fairfax, Inmobi, Mobile Embrace, Near, Snakk Media, Adshel, APN, InLink, JCDecaux, oOh! Media, QMS, MCN | |
When India Talked About Sex!! | Durex | Initiative | India | MTV | |
Where Next? Let Heineken Lead You | Heineken | Mindshare | Malaysia | . | |
Best Use of Video | |||||
Breaking Stereotypes about Indian Women | Nihar Jasmine | Madison Media | India | Times of India, BBDO India | |
How Telekom Malaysia gamified a TV ad to help those in need | Telekom Malaysia (Corporate) | Universal McCann | Malaysia | Rally Worldwide, Ingenuity | |
How we used programmatic to develop video content and reach Millennials, resulting in the best performing KFC burger in ages. | KFC | Universal McCann | Malaysia | Ensemble Worldwide, Google Malaysia, Rally Worldwide | |
Kit Kat LOL Breaks | Kit Kat | MEC | Australia | TCO, JWT | |
Little Apple – Global Digital Campaign | Little Apple | Prodigee Media Sdn Bhd | Malaysia | YouTube, Youku-Tudou | |
Omo Wechat Mother’s Day Social Campaign | OMO | PHD | China | . | |
The Magic of Bubbles | Johnson’s baby | Initiative | Thailand | Q Advertising, Interaction Design Studio | |
Westpac Get Cash | Westpac | MediaCom | Australia | DDB Australia, Facebook | |
Consumer Research Award | |||||
Pamper your butt | Andrex | UM Rally | Hong Kong | . | |
Psychoinformatica – Data science meets psychological insights to uncover 50% new TG in a saturated market! | Agency Research | Maxus India | India | . | |
Share a Coke; Share a Drama | Coca-Cola | Starcom MediaVest Group | China | . | |
Tata AIG | Tata AIG | Resultrix | India | . | |
The Secret to Blockbuster Horror Movies? Agency’s GSF Funnel | Annabelle | Carat Malaysia | Malaysia | iProspect Malaysia – Performance Marketing Agency | |
Unleashing the Power of Programmatic Buying with Big Data | DBS Bank (Hong Kong) Limited | MEC Hong Kong | Hong Kong | . | |
The Creative Use of Media Award | |||||
Do You Know the Best Time to Sample Fragrances? | Enchanteur | Carat Malaysia | Malaysia | Ignite, Redberry Ambient | |
Helping 2.7m kids be like Mike | Jordan | Mindshare | China | AKQA China, Wieden & Kennedy China | |
How Wonda Owned A Day | Wonda Coffee | Carat Malaysia | Malaysia | Dentsu | |
Marvel’s Ant-Man: Heroes Don’t Get Any Bigger | Walt Disney / Marvel | Mindshare | Singapore | Clear Channel Singapore | |
Mctollbooth | McDonald’s | Leo Burnett Manila | Philippines | Starcom Mediavest Group | |
Pedigree Feed the Good | Pedigree | Starcom MediaVest Group | Australia | Val Morgan Outdoor, The Marketing Shop Melbourne, Clemenger BBDO Melbourne | |
Say it with EmotiCokes | Coca-Cola | MediaCom Vietnam | Vietnam | Adtima, Vietnam | |
This World Heart Day, take time out to Protect Her Heart | Saffola Life | Madison Media | India | . | |
The Effectiveness Award | |||||
Ariel removed the stains of Social Inequality | Ariel | MediaCom | India | Times of India, BBDO India | |
How KFC Won with China’s Gamers | KFC | Mindshare | China | Tencent Interactive Entertainment Group | |
Kissanpur – Where Experiences Happen | Kissan Tomato Ketchup | Mindshare India | India | . | |
L’Oreal Puts Cannes in the Hands of Women | L’Oreal Paris | Mindshare | China | Tencent | |
Mctollbooth | McDonald’s | Leo Burnett Manila | Philippines | Starcom Mediavest Group | |
Turning nothing time into shopping time | PayPal | Havas Media Australia | Australia | . | |
Unilever Eskinol Face The Day | Eskinol | Lowe Philippines | Philippines | . | |
The Smart Use of Data Award | |||||
How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger! | KFC | Universal McCann | Malaysia | Ensemble Worldwide, Google Malaysia, Rally Worldwide | |
Suncorp Bank – Home Loans that Deliver | Suncorp Group | Starcom MediaVest Group | Australia | Adshel | |
Synapse: the Bellwether for Social TV in India | Agency Research | Maxus India | India | . | |
Unleashing the Power of Programmatic Buying with Big Data | DBS Bank (Hong Kong) Limited | MEC Hong Kong | Hong Kong | . | |
The Utility/Public Service Award | |||||
Acts of Inspiration | Clinic Plus Shampoo | Mindshare India | India | . | |
Dettol ignites ‘The Cleanliness Revolution’ in India | Dettol | Initiative | India | NDTV, Facebook | |
Eco Ganesha | Surf Excel | Mindshare India | India | Lokmat | |
P&G Shiksha | Procter & Gamble India | FoxyMoron | India | Leo Burnett, DeVries, Mediacom, Kwan, Encompass, Leo Burnett events | |
The Living Room Museum | Times Square | OMD Hong Kong | Hong Kong | . | |
This World Heart Day, take time out to Protect Her Heart | Saffola Life | Madison Media | India | . | |
Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations. | Virgin Mobile | Starcom MediaVest Group | Australia | Havas Worldwide Australia, One Green Bean | |
