LONDON – Connectivity and passion are the marching orders of the day as the Cannes Lions International Festival of Creativity called upon global creatives to come up with their solutions in building mass awareness and support for grassroots causes.
The brief requires a campaign that will utilize the growing Global Citizen platform, and developing a one-time brand activation that will exponentially bring more attention and sign ups to the campaign with the help of email capture and Facebook.
Through content, campaigns, and events such as concerts and rallies, Global Citizen builds on people’s desire for connection and their passion to do good, and shows them how their actions make a difference for people around the world. “It’s an innovative and large-scale project with an incredible ambition: to turn millions of us into global citizens that are willing to take action to help people living in the world’s poorest countries build a better life for themselves,” commented Philip Thomas, CEO of Lions Festivals.
Hugh Evans, CEO of The Global Poverty Project, said: “Global Citizen provides a forum where people can unlock their social power to take action on these critical issues, but we need creative ways to build awareness of the platform. We’re thrilled by the opportunity to partner with the Cannes Lions community to share this opportunity with the world.”
Co-created by Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, the Cannes Chimera inspires and activates the creative community to help solve the world’s most urgent global health and development problems. Closing on May 27, 2015, the competition is free to enter, with full brief and contest rules available at www.canneschimera.com/challenges/2015/brief. Three winners will be chosen from the pool of entries, each receiving a contract for a maximum of USD $ 150,000 to make the activation a reality, to be executed between July and September 2015.
