NEW YORK — The One Club for Creativity’s Young Ones Education Festival concluded on May 8th with a number of big winners in its dynamic Young Ones Student Awards competition, celebrated as part of the organization’s Creative Week in New York.
The Young Ones Student Awards is the largest global program of its type, consisting of three components designed to help young creatives around the world hone their skills and get their work and portfolios judged by the industry’s top creative professionals. This includes the Young Ones ADC, where students submit work to win ADC Cubes; Young Ones Briefs, where creative teams compete to win a Pencil for their Client, Social and/or Design briefs; and Young Ones Portfolio, recognizing students who have the most impressive books of their work.
2018 Young Ones Student Awards: ADC Awards (12 Gold, 13 Silver, 38 Bronze, 207 Merit)
In the Young Ones Student Awards, schools leading the way were Filmakademie Baden-Wuerttemberg, Ludwigsburg, Germany with five Gold ADC Cubes and one Silver, School of Visual Arts, New York, NY, USA with four Gold, six Silver and three Bronze, and Brigham Young University (BYU AdLab), Provo, UT, USA with three Gold, three Silver and five Bronze. Maryland Institute College of Art, Baltimore, MD, USA won two ADC Gold Cubes and one Bronze.
Gold ADC Cube winners are:
- BYU AdLab, Provo, UT, USA for “One More Giant Leap” in Advertising: Art Direction, Motion, Single or Campaign
- BYU AdLab, Provo, UT, USA for “One More Giant Leap” in Advertising: Craft in Video, Direction, Single or Campaign
- BYU AdLab, Provo, UT, USA for “Pests do not mess with the Orkin Man!” in Advertising: Branded Content & Entertainment, Online Video-Long Form, Single
- Filmakademie Baden-Wuerttemberg, Ludwigsburg, Germany for “The Man With A Coin” in Advertising: Art Direction, Motion, Single or Campaign
- Filmakademie Baden-Wuerttemberg, Ludwigsburg, Germany for “The Man With A Coin” in Advertising: Craft in Video, Cinematography, Single or Campaign
- Filmakademie Baden-Wuerttemberg, Ludwigsburg, Germany for “The Man With A Coin” in Advertising: Craft in Video, Editing, Single or Campaign
- Filmakademie Baden-Wuerttemberg, Ludwigsburg, Germany for “The Man With A Coin” in Advertising: Craft in Video, Sound Design, Single or Campaign
- Filmakademie Baden-Wuerttemberg, Ludwigsburg, Germany for “The Man With A Coin” in Advertising: Television/Film/Online Video Commercials, Online Commercial, Single or Campaign
- Maryland Institute College of Art, Baltimore, MD, USA for “Bird Grotesk Type Specimen” in Publication Design: Book Design, Limited Edition, Private Press or Special Format Book, Single or Series
- Maryland Institute College of Art, Baltimore, MD, USA for “The Last Gift” in Typography, Use of Typography, Single or Series
- School of Visual Arts, New York, NY, USA for “E-Delivery” in Craft in Motion / Film, Animation, Single or Series
- School of Visual Arts, New York, NY, USA for “Humanae” in Craft in Motion / Film, Motion Graphics, Single or Series
- School of Visual Arts, New York, NY, USA for “The Way We Dress” in Craft in Motion / Film, Motion Graphics, Single or Series
- School of Visual Arts, BFA Computer Art, New York, NY, USA for “Illuminosity” in Craft in Motion/Film, Animation, Single or Series
Young Ones Student Awards: Brief Awards (7 Gold, 11 Silver, 13 Bronze, 82 Merit)
The One Club held three brief competitions this year. The Young Ones Client Brief, in conjunction with Johannes Leonardo, New York, was for Canadian online home and auto insurance firm Sonnet Insurance. The Young Ones Social Brief, in coordination with FCB Health, New York, concerned opioid overdose awareness and prevention. The Young Ones Design Brief, working with non-profit peace organization PartnersGlobal and the United Nations’ TOGETHER, asked students to create a mass transit poster for global distribution that helps promote a positive image and acceptance of refugees and migrants.
Young Ones Client Brief Gold Pencil winners are:
- Miami Ad School, New York, NY, USA for Sonnet Insurance “Sonnet’s Peace of Mind Registry” in Client Brief, Digital/Online (team: Emily Kaufman, writer; Marina Ferraz and Rebecca Friedman, art directors)
- Miami Ad School Europe, Hamburg and Berlin, Germany for Sonnet Insurance “Best Worst Ever” in Client Brief, Integrated (team: Belen Aragon, Hannes Rath and Boreum Kim, art directors; John Speer, writer)
- Pratt Institute, Brooklyn, NY, USA for Sonnet Insurance “Rose-Tinted Glasses” in Client Brief, Print (team: Isla Anne Macmillan and Bob Mischo, art directors; Andy Currie and David Weinstock, professors/instructors)
- University of Colorado, Boulder, CO, USA for Sonnet Insurance “Project Reface” in Client Brief, Outdoor (team: Andrew Garfield, art director; Thinh Dinh and Megan Weber, creative directors; Daniella Cavaliere and Theo Gagen, writers; Dan Ligon, professor/instructor)
Young Ones Social Brief Gold Pencil winners are:
- Fashion Institute of Technology, New York, NY, USA for Opioid Awareness & Prevention “The Addict’s Diary” in Social Brief, Integrated (team: Lawrence Staebler, creative director; Loisse Ledres, art director)
- School of Visual Arts, New York, NY, USA for Opioid Awareness & Prevention “SMRxT Bottle” in Social Brief, Digital/Online (team: Younghoe Koo and Brittany Newman, art directors; James Kuczynski, creative director)
- School of Visual Arts, New York, NY, USA for Opioid Awareness & Prevention “Kills More Than” in Social Brief, Print.
Young Ones Design Brief (no Gold Pencil winners):
The only winners were two Bronze Pencils:
- Fondazione Accademia di Comunicazione, Milan, Italy for “Stumbling Blocks by Valentina Majocchi.
- Texas A&M Commerce, Dallas, TX, USA for “#Empathy” by Cooper Weinstein.
Young Ones Student Awards: Portfolio Award
The Young Ones Portfolio Awards, this year working with Serviceplan, is a unique platform for students to showcase their body of work, giving young creatives more opportunities to stand out and get hired. Later this year, one young winner in the portfolio competition will have a chance to interview for a six-month paid internship at Disney’s Yellow Shoes, the in-house agency for The Walt Disney Company in Los Angeles.
Young Ones Portfolio Awards winners by discipline are:
Advertising:
- Taylor Dahl, art director, Brigham Young University, Provo, UT, USA
- Scott McIntosh, art director, Brigham Young University, Provo, UT, USA
- Faith Ivory, art director, Brigham Young University, Provo, UT, USA
Animation:
- Hannah Segraves, motion design portfolio, Ringling College of Art and Design, Sarasota, FL, USA
- Jessica Ramirez, portfolio, Ringling College of Art and Design, Sarasota, FL, USA
- David John Reyes, portfolio and website, Ringling College of Art and Design, Sarasota, FL, USA
Film/Television:
- Jedediah Thunell, director, BYU AdLab, Provo, UT, USA
Graphic Design:
- Madelene Wikskaer, graphic design, School of Visual Arts, New York, NY, USA
- Duy Dao, portfolio, Art Center College of Design, Los Angeles, CA, USA
- Jay Jeon, Backstory 2014-2017, Academy of Art University, San Francisco, CA, USA
Illustration:
- Inguna Ziemele, portfolio, Central Saint Martins, University of Arts, London, London, UK
- Haoran Zhang, Chinese Historical Story, Beijing Institute of Clothing Technology, Beijing, China and Savannah College of Art and Design, Savannah, GA, USA
- Yi Pan, Illustrator, designer and gif artist, Maryland Institute College of Art, Baltimore, MD, USA
The evening was hosted by noted art director, pixel designer and singer Momo Pixel. In addition to creating Momoland, an annual interactive pixel-art experience, she worked this year with Wieden+Kennedy to launch Hair Nah, a video game to keep people from touching the hair of black women.
The Young Ones Education Festival took place during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York City. The Young Ones Educational Festival included the Young Ones Student Awards, portfolio reviews, client pitch competition, Educators Summit and other events. The festival serves as a launching pad for many students’ careers, as well as a great opportunity to mingle with fellow students and professionals from all over the world.
The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes two nights of the prestigious One Show Awards, the ADC 97th Annual Awards, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
Sponsors of Creative Week 2018 are Shutterstock, Facebook, Musicbed, Nickelodeon, and Pinterest.
The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
