SINGAPORE – DDB Group Singapore led with the most finalists and the most winners at the 2015 Singapore Effie Awards for the 12th consecutive year. It won four Effie awards–two Gold and two Silver–with Gold Effies for McDonald’s ‘Wake me up before you go-go–for breakfast’ and for the Republic of Singapore Air Force’s ‘One Force, One App’.
The agency group was also awarded two Silver Effies for its work for National Environment Agency’s ‘Everybody Does Dengue Fighting’ and the Ministry of Communication and Information’s Pioneer Generation campaign ‘PG – 65 Short Films’.
“Everybody knows DDB loves the Effie, so winning for the 12th year running is really sweet. We have to thank all our passionate clients and our very hardworking people. But far beyond the awards, it’s in our creative blood to attempt great marketing breakthroughs for our clients. This year, we’ve really pushed the frontiers of digital innovation, content development and social marketing. We’ll keep on pushing at it, we want to be up there with the best marketers again next year!” said David Tang, CEO of DDB Group Singapore.
Held annually by the Institute of Advertising Singapore (IAS), the Effie Awards Singapore is judged on effectiveness, recognising outstanding marketing communication work that draws on insightful strategy and creativity to yield impactful results.
A two-round judging process headed by 2015 Jury Chairperson Fiona Gordon, and a jury comprising 37 of Singapore’s most accomplished advertising and marketing professionals, awarded a total of 17 awards this year. Five Gold, Five Silver and Seven Bronze awards were handed out across the 25 finalists.
The list of Effie wins by DDB Group Singapore are as follows:
Singapore Effie Awards 2015
Award: GOLD
Category: Fast Food, Casual Dining and Restaurants
Client/Campaign: McDonald’s Restaurant “Wake me up before you go go – for breakfast”
Agency: DDB Group Singapore / OMD Singapore
Digital Agency: Tribal Worldwide Singapore
Award: GOLD
Category: Government / Institutional / Recruitment
Client/Campaign: Republic of Singapore Air Force “One Force, One App”
Agency: DDB Group Singapore/OMD Singapore
Digital Agency: Tribal Worldwide Singapore
Award: SILVER
Category: Education
Client/Campaign: National Environment Agency “Everybody Does Dengue Fighting”
Agency: DDB Group Singapore/ UM Singapore
Award: SILVER
Category: Government / Institutional / Recruitment
Client/Campaign: Ministry of Communications and Information “PG – 65 Short Films”
Agency: DDB Group Singapore/ Tribal Worldwide Singapore
