HONG KONG – Bite is galloping into the year of the horse with new client wins including Polycom, Grant Thornton, Baseplan and WeLend.hk. Fuelling momentum to an already robust business, the new mandates demonstrate the breadth of the agency’s expertise, covering consumer and enterprise technology, professional services and finance.
“These wins highlight the market need for a new kind of agency support,” said Rosemary Merz, General Manager, Bite Hong Kong. “The communications landscape has never been more dynamic or challenging for businesses to navigate. Content is at the heart of our approach to supporting clients in this always-on world, powered by compelling points of view and made visible through a tightly integrated PR, social and search strategies.”
Recognising the value of an integrated marketing and communications approach, WeLab Limited has hired Bite to support the next wave of growth for its WeLend.hk social lending business. Bite will handle both public relations and digital marketing duties for the brand, drawing on common content and backed by Bite’s sophisticated reporting capability.
Grant Thornton Hong Kong has chosen Bite to help it use corporate communications to differentiate from both global and local competition. Bite will use its Point of View content development methodology to draw on and package Grant Thornton’s unique insights into the local and regional markets to strengthen its reputation as a global leader for independent audit, tax and advisory services among clients and professionals alike.
Making corporate and marketing content discoverable online to drive sales leads is the focus of a new mandate from Baseplan, a leading provider of fleet management software solutions. Bite’s approach includes deep analysis into the current traffic patterns and search trends of the target market as well as a technical website audit.
Finally, Video collaboration giant Polycom has joined Bite’s growing list of leading technology PR clients. Bite will work to transform Polycom’s reputation as a voice conferencing solution provider, to a unified communications solutions leader, through point of view driven media relations.
Bite’s recent client successes have gained industry recognition. Bite was named Mid-Size Network of the Year 2013 by PRWeek / Campaign Asia and Asia Pacific Technology Agency of the Year 2013 by The Holmes Report. It most recently won a Bronze Award at the Singapore PR Awards for Best Digital Communications Strategy. The list of accolades acknowledges the agency’s deep experience in the technology and corporate sectors, and its strong talent for integrated PR, social, search and digital marketing.
