Three agencies walked away with the top prize in the Cyber category at the Cannes Lions 2014 International Festival of creativity.
Grand Prix honors were awarded to Iconoclast Paris’ ‘Pharrell Williams – 24 Hours of Happy’ for Universal/Iamother, Forsman & Bodenfors Gothenburg’s ‘Live Test Series’ for Volvo Trucks, and Creative Artists Agency Los Angeles’ ‘The Scarecrow’ for Chipotle Mexican Grill.
24 Hours of Happy
Live Test Series
‘Live Test Series’ saw extreme tests of relevant product features, in a live setup, where the outcome could never be guaranteed. The videos, posted on YouTube, were accompanied by ads and followed up by in-depth interviews with the engineers, both in printed and digital form.
One of the tests was also turned into a rich interactive 360° experience.
The Scarecrow
Creating a conversation about the state of processed food and its effect on our world, “The Scarecrow” depicts a scarecrow’s journey to bring wholesome food back to the people.
The campaign includes an animated short, mobile game, and song.
23 Gold Lions, 48 Silver Lions, and 71 Bronze Lions were given out during the awards ceremony on June 18.
From Asia, Australia had the most wins, with nine Bronze Lions. India and Japan bagged four Lions each, with the latter taking home two Gold Lions.
Singapore won two Lions, while China and the Philippines won one Lion each.
From the Philippines, BBDO Guerrero’s ‘Labels Against Women’ for P&G Philippines won a Bronze Lion.
