GLOBAL – The Future Lions student creative competition has issued its call for entries. In collaboration with the Cannes Lions International Festival of Creativity, AKQA is hosting Future Lions for the tenth year. This year’s theme, ‘Make Your Move,’ encourages students to think ahead and consider how their ideas can shape the future.
In celebration of the competition’s focus on creativity and innovation, AKQA’s official partner is Google.
Future Lions challenges the next generation to connect an audience of their choosing to a product or service from a global brand in a way that wasn’t possible three years ago. There are no rules in terms of media or technology, and no specifics around product, service, or target audience. The deadline for entries is April 15, 2015 at 18:00 GMT.
Winning ideas will be honored at the Cannes Lions International Festival of Creativity on Wednesday, June 24, 2015 at 16:00 CET in the Debussy Theatre at Les Palais des Festivals.
“It is always the up-and-coming generation that influences what’s coming around the corner,” said Rei Inamoto, Chief Creative Officer, AKQA. “They are constantly pushing the boundaries of how we connect audiences around the globe. We are challenging young talent to make a move and shake up the industry with ideas that will shape the future.”
Celebrating its tenth year, Future Lions helps identify the best and brightest young talent from around the globe. An unprecedented 1,760 students from 40 countries participated in the 2014 competition.
Last year’s winners include:
• Donate By Update for Apple + Product (RED) by Tim Blaney Davidson and Bastian Lievers
• Google Gesture for Google by David Svedenström, Ludwig Hallstensson and August Östberg
• Do Zero For Climate Change for Ben & Jerry’s by Fabian Lakander, Pia Hansson Näslund, Afshin Piran, Sebastian Sandberg and Linda Kraft
• HEARt Me for the Children’s Heart Foundation by Anne Walde and Nicole Schurz
• Passion is Power for IBM by Adam Radi and Mathias Trads
The five student teams submitting the best ideas will win registration to the Festival in Cannes, France, June 21-27, 2015, and will be honored with a commemorative 10th Anniversary edition of the Future Lions trophy designed by AKQA.
Future Lions will also recognize the Future Lions School of the Year: the individual school achieving the most student submissions to reach the final round. In 2014, this honor went to Berghs School of Communication in Stockholm, Sweden.
