SINGAPORE – How is it that people put more effort into these games than they put into their day jobs and personal relationships? Why, when they’re playing, are they content to work so hard for so long without pay?
People are harder to impress and their attention is harder to grab. Traditional media is not as appealing as it was before. People are so immersed in the virtual world.
Rewards and gratification are important in making things fun for users, hence the gamification.
In the talk by PHD in Spikes Asia called “Game Change: The Future of Work is Play,” Mike Cooper, worldwide CEO of PHD and Chris Stephenson, head of strategy of PHD Australia talk about the importance of gamification.
Gamification has engaged millions of users everyday. “It is the ultimate engagement,” said Cooper. It not only promotes a product, but it gives the user a first-hand experience of the product.
“Work is a game so badly designed that you have to pay people for it,” said Cooper. “The CEO of any organization needs to start to think like a game designer.” The sheer number of users and the time they spend has made gamification the strategy to motivate people to accomplish their tasks.
“In every job that must be done there is an element of fun. Find the fun, and snap.. the job’s a game,” Chris Stephenson, head of strategy of PHD Australia said, quoting Mary Poppins.
