SINGAPORE – Isobar has announced the appointment of Gary Chi as CEO of Isobar Taiwan, effective March 2018. In the newly-created new role, Chi will be responsible for accelerating Isobar Taiwan’s growth as it increasingly delivers digital transformation and solves complex business problems for clients, informed by its consultancy practice. He will be based in Taipei and will report to Jennifer Tang, CEO of Dentsu Aegis Network Taiwan.
Jean Lin, Isobar Global CEO, said: “Gary is an established and seasoned business leader in Taiwan, known for his business thinking and strong leadership, and widely respected by clients and the industry. I am excited to welcome Gary into the global Isobar family, to lead Isobar Taiwan in its next phase of growth to be not just the best-in-class digital agency, but a partner for clients in Taiwan delivering digital transformation, powered by creativity.”
With a clear vision and development strategy, Dentsu Aegis Network is the most influential marketing communications group in Taiwan. In recent years, it has continuously attracted talented people to join the team.
According to Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, “Gary has a strong sensibility and leadership skills for developing and growing a business. During the period he led his team through integration and digital transformation, they continuously broke sales records and won industry’s highest honours, which is a precious achievement. His leadership charisma and influence in the industry has been highly respected as well. I am very excited and eager to welcome Gary to join the Isobar team and have the utmost confidence in the future growth of Isobar Taiwan.”
Chi has had a long and storied history in The Interpublic Group (IPG) since 1998. His last role prior to joining Isobar was as CEO of McCann Worldgroup Taiwan.
During his tenure, he grew and transformed McCann Worldgroup Taiwan from a traditional advertising-centric single agency operation into one of Taiwan’s leading digital and integrated creative agency groups. He was also responsible for launching MRM//McCann, their digital arm, to the Taiwan market, growing it to become an award-winning digital agency in the 4As.
Throughout his 20-year career, Chi has worked with a wide range of clients including adidas, Audi, Coca-Cola, FamilyMart, MasterCard, Microsoft, Nestle, Novartis, Panasonic, Pizza Hut, Taiwan High Speed Rail, Taiwan Mobile and Unilever. In 2014, he was recognised as Agency Head of the Year by both the Taipei Association of Advertising Agency (TAAA) and Advertiser Association & Brain Magazine. Chi also served as Chairman of Taipei’s 4A (Association of Accredited Advertising Agents) from 2015 to 2017.
Rob Hughes, CEO for North Asia, Dentsu Aegis Network, said: “I am delighted to have Gary join Dentsu Aegis Network to lead Isobar Taiwan. Gary brings a wealth of experience to our fantastic team and to our clients. This will strengthen Isobar’s local and global reputation for delivering outstanding work fusing creativity and innovative applications of technology.”
Gary Chi, Isobar Taiwan CEO, said: “I believe in the power and value of creativity, and I’m very impressed with Isobar’s unique proposition of putting Creativity, Technology, and Innovation at the heart of what it does as a full-service digital marketing agency. They adeptly demonstrate the new possibilities of creativity through their belief of ‘Ideas without Limits’. I feel privileged to join the Isobar family with the strong support of Dentsu Aegis Network and I look forward to working with the world’s most innovative team to transform businesses, brands and people’s lives through the creative use of digital.”
