FRANCE – French fashion house Louis Vuitton has just revealed the new face of their latest Spring – Summer 2016 collection and it’s not a real person.
Louis Vuitton’s creative director Nicolas Ghesquière has been posting teasers on his Instagram account featuring photos of Lightning, the female protagonist of the Japanese RPG game Final Fantasy XIII, wearing LV’s Spring-Summer 2016 line for the “Series 4” advertising campaign.
“Reality and fantasy become one: lightning a genuine heroine in the new @louisvuitton series 4 ad campaign,” Ghesquière said in a video post on Instagram.
There are only two images of LV-clad Lightning so far and the reception is mixed but promising, mostly motivated by curiosity over the unorthodox idea. Launched in 2014, the “Series” campaign is Ghesquière debut fashion campaign that won the British Fashion Award for best advertising campaign.
This is not the first time Final Fantasy characters walked the catwalk. Lightning was also a model for Prada in 2012 alongside characters Noel, Snow, Hope and Sazh also from FFXIII to strike a pose for the brand’s Spring 2012 menswear collection. The pictures appeared in a 12-page feature in the April issue of Arena Homme+ magazine.
