HONG KONG – Masato Mitsudera has been appointed as the Head of Creative at Geometry Global Japan, effective immediately. Mitsudera is based in Tokyo, Japan.
Mitsudera moves from beacon communications k.k. to fill the Head of Creative position. In this role, he will be responsible for leading the Japan team and expanding their offer.
“Creating big ideas that change behaviour sits at the heart of the Geometry Global Japan office,” said Mike Busby, Director, North Asia at Geometry Global Japan. “This makes the role of Creative Head one of the most important hires for us right now. Masato is an incredibly talented creative thinker and strategic problem solver with multi-channel experience. Add to this his infectious energy and passion for creating great work, this makes him perfect for the role and the best person to lead the creative team in Japan. We are all extremely excited to have him join the GGJ team.”
Mitsudera, who started his career at Yomiko Advertising, moved to beacon communications k.k. in 2003. He was appointed as Executive Creative Director in 2012 – at the youngest age in the agency’s history. In 2009, he was awarded the Promo and Activation Grand Prix and PR Gold at the Cannes Lion Festival for his active work in the Yubari City campaign. He has also sat on the international jury of several prestigious industry award festivals including, Promo & Activation at Cannes Lion, Press Lotus and Poster Lotus at Adfest awards and Spikes Asia awards.
“I am thrilled to join GG, the largest and most awarded activation agency in the world,” said Mitsudera. “We create new buying behaviours by connecting brands and consumers. We generate new consumer experiences by connecting places and consumers. I am committed to achieve the best and inspiring creative thinking.”
Ichiro Ota, Managing Director of Geometry Global Japan GK commented, “We are thrilled to have Masato as Head of Creative to lead Geometry Global in Japan, which officially opened its doors this January. His expertise in providing strategic creative direction and creative expression makes him an invaluable asset to GGJ.”
