KUALA LUMPUR — GO Communications has been appointed by the London Speaker Bureau to handle the communications for the Business of Innovation Conference to be held on April 21, 2015 in Kuala Lumpur, Malaysia.
The conference will bring together a star line-up of innovators from across the globe to share their personal perspective on business, the future of innovation and what it takes to succeed today and in the future.
The speakers for the conference include Sir Bob Geldof (founder of Band Aid, Live Aid and Live 8), Richard Quest (CNN International Anchor), Mark Thompson (founder of Virgin Unite Mentors), Rolf Dobelli (author of The Art of Thinking Clearly), and Red Hong Yi (Malaysian artist – Architect). The emcee is Denise Keller (winner of Best Presenter at the Asian Television Awards).
The regional director South East Asia and Hong Kong of the London Speaker Bureau Harrienath Pillay said, “The conference is targeted to Chairmen and CEOs, business leaders and entrepreneurs, managers of high growth corporations and senior government officers. “Therefore, we needed to appoint a Public Relations agency with the experience and ability to target the media publicity to this targeted audience.”
“GO Communications has in the past successfully marketed local, regional and international conferences and is an ideal partner for this event.”
GO Communications Chief Operating Officer, Peter de Kretser said, “It is a real feather in the agency’s cap to handle the communications for one of the most powerful conferences for leaders in Asia.
He added, “Engaging and working with some of the most well-known and business leaders in the world is a privilege for the agency.”
Delegates attending the conference will be better able to understand the challenges and opportunities facing leaders today – globalisation, sustainability, new sources of competitive advantage and alternative business models.
The star studded speaker line-up will provide fresh insights into tomorrow’s major strategic issues. They will provide insights into marketing, branding and innovative development solutions that will drive growth and profits.
The Business of Innovation (TBOI) 2015 is presented by Maybank Berhad, with Malaysian Airlines as the official airline partner for the event.
