SINGAPORE – “We are very encouraged by the positive response to this year’s Gong Creative Circle Awards,” says CCA 2016 Chairman Pann Lim, Creative Director and Co-Founder of Kinetic Singapore. “It was especially heartening to see a significant increase in the entries for the Print and Outdoor, and Branded Content & Entertainment categories.”
“Above all, all Jury Heads and their juries have applauded the high creative standard upheld in the winning submissions. I would really like to congratulate all the finalists who made it to the Gong Show 2016.”
The winners will be announced at the Gong 2016 CCA Awards Show on Tuesday, November 29, 2016 at Red Dot Museum.
| CCA 2016 Finalists | Entrant Agency |
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| A – Branded Content & Entertainment |
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| A1. Fictional Programme, Series or Film |
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| THE PROVISION SHOP TELEMOVIE | DDB Group Singapore |
| A2. Non-Fiction Programme, Series or Film |
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| THE SOFTTEST | Ogilvy & Mather Singapore |
| A5. Use or Integration of User-Generated Content |
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| Amateur Replay | Ogilvy & Mather Singapore |
| A7. Original Use of Music |
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| Do You See That Doggie in the Shelter? | DDB Group Singapore |
| IKEA “Get Cheras To Cheras” | BBH Asia Pacific |
| A10. Original Branded Digital or Social Media |
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| Maggi: Sampling Booth From Hell | GOVT Singapore |
| A11. Intergrated Campaign |
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| Tiger Beer Street Food Campaign | BBDO Singapore |
| Do You See That Doggie in the Shelter? | DDB Group Singapore |
| A12. Work promoting Social Responsibility |
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| Do You See That Doggie in the Shelter? | DDB Group Singapore |
| Majulah Moms | DDB Group Singapore |
| CHAMKI – The Girl From The Future | MullenLowe Singapore |
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| B – Cyber |
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| B2. Website And Microsite |
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| MetalFest Gong 2016 | Kinetic Singapore |
| B5. Social/Viral Video |
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| LOVE OF A LIFETIME | DDB Group Singapore |
| Singtel Data ExStream | Ogilvy & Mather Singapore |
| IKEA “Get Cheras to Cheras” | BBH Asia Pacific |
| B6. Interactive Video |
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| From Christmin to Christmax | BBH Asia Pacific |
| B9. Influencer/Celebrity/Blogger Outreach Program |
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| Income OrangeAid ‘Back to School’ | BBH Asia Pacific |
| B10. Innovative Use of Social or Community |
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| NIKE MAMBA CAMP INSTAGRAM | BBH Singapore |
| NIKE – THE LAST 24 | BBH Singapore |
| B16. Tangible Tech |
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| Amateur Replay | Ogilvy & Mather Singapore |
| B17. Spatial Tech |
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| NIKE UNLIMITED STADIUM | BBH Singapore |
| B20. Integrated Multi-Platform Campaign |
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| Tiger Beer Street Food Campaign | BBDO Singapore |
| Singtel Data ExStream | Ogilvy & Mather Singapore |
| B21. Other Advertising |
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| Singtel Firecracker | Ogilvy & Mather Singapore |
| B26. Animation/Motion Graphics |
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| MetalFest Gong 2016 | Kinetic Singapore |
| B27. Illustration and Graphic Design |
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| MetalFest Gong 2016 | Kinetic Singapore |
| B33. Overall Aesthetic Design/Best Practice |
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| Live Your Day with U3 | Leo Burnett |
| B34. Best Editing (for online videos) |
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| Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
| Starhub – Majulah Moms | Freeflow Productions |
| Medishield Life Stories – Mr Chua Whatt Chye | Freeflow Productions |
| B35. Best Direction (for online videos) |
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| Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
| Singtel Data ExStream | Ogilvy & Mather Singapore |
| SINGTEL DATA EXSTREAM | The Prosecution Film Company Pte Ltd |
| B36. Best Cinematography (for online videos) |
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| Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
| Starhub Memories – Director’s Cut | Freeflow Productions |
| Singtel Data ExStream | Ogilvy & Mather Singapore |
| Highline Residences – A Place In Time | Kinetic Singapore |
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| C – Design |
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| C2. Annual Reports |
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| George Goes to Japan – Lien Foundation Annual Report 2014-15 | Couple Creative |
| C4. Magazines & Newspaper (whole publication) |
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| VIRUS | Fable Studio Pte ltd |
| The Singapore Architect Magazine – Issue No. 3 – Colours | Somewhere Else |
RUBBISH FAMZINE NO.5 ‘IN THE NAME OF THE FATHER’ | Kinetic Singapore |
C5. Book design (whole book) |
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EAT | Fable Studio Pte ltd |
Christmas Island, Naturally | H55 |
WHEN RENNDOM MET AIRANY | Kinetic Singapore |
RUBBISH FAMZINE NO.5 ‘IN THE NAME OF THE FATHER’ | Kinetic Singapore |
SCHOOL OF THOUGHT | Kinetic Singapore |
C6. Book Cover Design |
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RUBBISH FAMZINE NO.5 ‘IN THE NAME OF THE FATHER’ | Kinetic Singapore |
SCHOOL OF THOUGHT | Kinetic Singapore |
Siapa Nama Kamu | H55 |
C7. Posters |
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Slave to the Metal – MetalFest Gong 2016 | Kinetic Singapore |
In Metal We Trust – MetalFest Gong 2016 | Kinetic Singapore |
Ascend to Metaldom – MetalFest Gong 2016 | Kinetic Singapore |
C8. Point of Sale & In-Store |
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WMF “Fine Cut” | TBWA/Singapore |
C9. Promotional Items |
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Chocolate Crowbars | DDB Group Singapore |
Shashlik | Kinetic Singapore |
C10. Broadcast & Animated Communication |
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Illustration Arts Festival | Kinetic Singapore |
C11. Logo Design |
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U3 Ukon | Leo Burnett |
MetalFest Gong 2016 | Kinetic Singapore |
C12. Branding, Corporate ID, Stationery |
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Red Tail | Bravo Office Pte Ltd |
Full of Luck Club | Bravo Office Pte Ltd |
The Marmalade Pantry | Bravo Office Pte Ltd |
Gallery & Co | Foreign Policy Design Group |
Nosh | Darling Visual Communications |
Shashlik | Kinetic Singapore |
RUBBISH FAMZINE. THE IDENTITY ISSUE | Kinetic Singapore |
C13. Packaging |
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U3 Ukon | Leo Burnett |
WMF “Fine Cut” | TBWA/Singapore |
C15. Self Promotion |
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H55 1999-2015 | H55 |
SCHOOL OF THOUGHT | Kinetic Singapore |
RUBBISH FAMZINE. THE IDENTITY ISSUE | Kinetic Singapore |
C17. Websites/ Microsites |
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Sunday Folks | Section Pte Ltd |
MetalFest Gong 2016 | Kinetic Singapore |
C19. Digital installations |
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PRESIDENT’S DESIGN AWARD SINGAPORE 10TH ANNIVERSARY (PDA 10) – A DECADE OF | Black Design |
DESIGN EXCELLENCE EXHIBITION | |
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C20. Others |
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GIY Stick | Ninety Nine Percent Pte Ltd |
TinyMOS | Y&R Singapore |
C21. Permanent Retail Space |
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Noshery | The Strangely Good |
Gallery & Co | Foreign Policy Design Group |
C24. Brand Spatial Installation and Experience |
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NIKE UNLIMITED STADIUM | BBH Singapore |
Good Neighbor Guide | Bureau Pte Ltd |
Miniature Gardens | J. Walter Thompson Singapore |
C25. Non-commercial Exhibitions including installations and environmental graphics |
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NOISE SINGAPORE 2016 FESTIVAL EXHIBITION | Black Design |
PRESIDENT’S DESIGN AWARD SINGAPORE 10TH ANNIVERSARY (PDA 10) – A DECADE OF | Black Design |
DESIGN EXCELLENCE EXHIBITION | |
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C26. Work promoting Social Responsibility |
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Do You See That Doggie in the Shelter? | DDB Group Singapore |
Every Grain Counts | MullenLowe Singapore |
C27.Illustration |
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IKEA – Love is complicated. IKEA is simple. | BBH Asia Pacific |
Illustration Arts Festival MIGHTYELLOW | Kinetic Singapore |
Illustration Arts Festival HIDEYUKI KATSUMATA | Kinetic Singapore |
WHEN RENNDOM MET AIRANY | Kinetic Singapore |
Slave to the Metal – MetalFest Gong 2016 | Kinetic Singapore |
In Metal We Trust – MetalFest Gong 2016 | Kinetic Singapore |
Ascend to Metaldom – MetalFest Gong 2016 | Kinetic Singapore |
C28. Typography |
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Slave to the Metal – MetalFest Gong 2016 | Kinetic Singapore |
In Metal We Trust – MetalFest Gong 2016 | Kinetic Singapore |
Ascend to Metaldom – MetalFest Gong 2016 | Kinetic Singapore |
C29. Photography |
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RUBBISH FAMZINE NO.5 ‘IN THE NAME OF THE FATHER’ | Kinetic Singapore |
Fro Fro | Bravo Office Pte Ltd |
Char Bor | Jayden Tan (Freelancer) |
C31. Animation & Illustration for digital, moving image |
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MetalFest Gong 2016 | Kinetic Singapore |
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D – Direct |
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D1. Direct Response/Digital |
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Joseph Schooling: A Hero’s Welcome | Goodstuph Privated Limited |
IKEA “Get Cheras To Cheras” | BBH Asia Pacific |
D2. Direct Response/Mobile |
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Clean & Clear Mirror Text Video | DDB Group Singapore |
Amateur Replay | Ogilvy & Mather Singapore |
NIKE MAMBA CAMP INSTAGRAM | BBH Singapore |
Tasks for Toys | Ogilvy & Mather Singapore |
D4. Direct Response/TV & Cinema Advertising |
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You Decide – Shock | DDB Group Singapore |
D5. Direct Response/Ambient |
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Income ‘Money Bag’ | BBH Asia Pacific |
The Ball for All | MullenLowe Singapore |
Huntsman Condoms – PETA Pranks Hunters | MullenLowe Singapore |
D6. Direct Response/Press & Poster |
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Scan to Check | Up & Up |
D7. Direct Mail |
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UOB #SavePaper | Germs |
D9. Integrated Campaign led by Direct Marketing |
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Tiger Beer Street Food Campaign | BBDO Singapore |
Nike – The Last 24 | BBH Singapore |
D10. Work promoting Social Responsibility |
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History: Buy Out Slavery | GOVT Singapore |
You Decide | DDB Group Singapore |
Income OrangeAid ‘Back to School’ | BBH Asia Pacific |
Test Drive for Good | Y&R Singapore |
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E – Film & TV |
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E1 – TV & Cinema Commercial 45 seconds and under |
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Chou Lucky | Different Pte Ltd |
Airbnb “A Different Paris” | TBWA/Singapore |
E2 – TV & Cinema Commercial 60 seconds and or over |
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Char Kway Teow | BBDO Singapore |
Starhub – Majulah Moms | Freeflow Productions |
Majulah Moms | DDB Group Singapore |
UOB Private Bank “Bicycle” | BBH Asia Pacific |
UOB “Eternal Us” | BBH Asia Pacific |
UOB Private Bank “Grocer” | BBH Asia Pacific |
E3 – Low Budget TV & Cinema Commercial $50,000 and under |
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Portraits | Saatchi & Saatchi |
Empty Spaces | TBWA/Singapore |
E4 – Online/Viral Film |
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Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
Starhub – Majulah Moms | Freeflow Productions |
LOVE OF A LIFETIME | DDB Group Singapore |
IKEA “Get Cheras To Cheras” | BBH Asia Pacific |
E5 – Branded Content & Entertainment Film and Series |
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THE PROVISION SHOP TELEMOVIE | DDB Group Singapore |
THE SOFTTEST | Ogilvy & Mather Singapore |
CHAMKI – The Girl From The Future | MullenLowe Singapore |
E6 – Work promoting Social Responsibility |
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Do You See That Doggie in the Shelter? | DDB Group Singapore |
You Decide – Daze | DDB Group Singapore |
E7 – Direction |
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Pa’s Expressions | Smallshop Communication Pte Ltd |
Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
Singtel Data ExStream | The Prosecution Film Company Pte Ltd |
E9 – Casting |
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Pa’s Expressions | Smallshop Communication Pte Ltd |
Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
E10 – Production Design/Art Direction |
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Portraits | Saatchi & Saatchi |
Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
Pa’s Expressions | Smallshop Communication Pte Ltd |
Airbnb “A Different Paris” | TBWA/Singapore |
E11 – Cinematography |
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Pa’s Expressions | Smallshop Communication Pte Ltd |
Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
Singtel Data ExStream | The Prosecution Film Company Pte Ltd |
Highline Residences – A Place In Time | Kinetic Singapore |
E12 – Editing |
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Pioneer Generation Package – Love of a Lifetime | Freeflow Productions |
Singtel Data ExStream | The Prosecution Film Company Pte Ltd |
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E13 – Use of Original Music |
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CCTV My Father’s Journey | Song Zu Singapore |
Singtel Data X Stream | Song Zu Singapore |
THE PROVISION SHOP TELEMOVIE | DDB Group Singapore |
E15 – Sound Design |
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Magnum Photography Beatles | Song Zu Singapore |
Magnum Photography Marilyn | Song Zu Singapore |
Magnum Photography Che Guevara | Song Zu Singapore |
Tiger Beer Wok | Song Zu Singapore |
E16 – Animation |
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Airbnb “A Different Paris” | TBWA/Singapore |
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F – Innovation |
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NIKE UNLIMITED STADIUM | BBH Singapore |
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G – Integrated |
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G1 – Integrated Multi-Channel Communication |
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Singtel Data ExStream | Ogilvy & Mather Singapore |
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H – Media |
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H5 – Use of Events & Stunts |
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Test Drive for Good | Y&R Singapore |
The Ball for All | MullenLowe Singapore |
H7 – Use of Social Platforms |
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Snapchat From The Closet | Ogilvy & Mather Singapore |
NIKE MAMBA CAMP INSTAGRAM | BBH Singapore |
H8 – Use of Mobile Devices |
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Singtel Firecracker | Ogilvy & Mather Singapore |
Amateur Replay | Ogilvy & Mather Singapore |
Tasks for Toys | Ogilvy & Mather Singapore |
H12 – Work promoting Social Responsibility |
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Do You See That Doggie in the Shelter? | DDB Group Singapore |
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I – Mobile |
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I6 – Innovative Technology for Mobile |
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Amateur Replay | Ogilvy & Mather Singapore |
I7 – Mobile Websites |
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Singtel Firecracker | Ogilvy & Mather Singapore |
I8 – Mobile Applications |
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Tasks for Toys | Ogilvy & Mather Singapore |
I10 – Games |
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We Are One Force | DDB Group Singapore |
I13 – Innovative Use of Social for Mobile |
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Canon Instazoom | Dentsu Singapore Pte Ltd |
Singtel Firecracker | Ogilvy & Mather Singapore |
Snapchat From The Closet | Ogilvy & Mather Singapore |
In The Name Of The MAMBA | BBH Singapore |
I14 – Integrated Mobile Campaign |
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We Are One Force | DDB Group Singapore |
I17 – Visual Design/Aesthetic |
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MetalFest Gong 2016 | Kinetic Singapore |
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J – Outdoor & Poster |
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J1 – Posters Designed for Existing Sites |
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The Eyes – Bicycle | BBDO Singapore |
The Eyes – Helmet | BBDO Singapore |
J2 – Free Format Posters for Indoor Use |
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Thinking | Saatchi & Saatchi |
Smiling | Saatchi & Saatchi |
Gazing | Saatchi & Saatchi |
360 camera – Motorcycle | BBDO Singapore |
360 camera – Dog | BBDO Singapore |
360 camera – Tricycle | BBDO Singapore |
Cotton | MullenLowe Singapore |
Linen | MullenLowe Singapore |
Wool | MullenLowe Singapore |
Denim | MullenLowe Singapore |
Squid | MullenLowe Singapore |
Pig | MullenLowe Singapore |
Duck | MullenLowe Singapore |
In Metal We Trust – MetalFest Gong 2016 | Kinetic Singapore |
Slave to the Metal – MetalFest Gong 2016 | Kinetic Singapore |
Ascend to Metaldom – MetalFest Gong 2016 | Kinetic Singapore |
J4 – Public Service, Billboards/Posters |
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Thinking | Saatchi & Saatchi |
Smiling | Saatchi & Saatchi |
Gazing | Saatchi & Saatchi |
Boy | Dentsu Singapore Pte Ltd |
Grandfather | Dentsu Singapore Pte Ltd |
Family | Dentsu Singapore Pte Ltd |
Alcohol Art – Vodka | J. Walter Thompson Singapore |
Alcohol Art – Pina Colada | J. Walter Thompson Singapore |
Alcohol Art – Irish Beer | J. Walter Thompson Singapore |
Alcohol Art – Dirty Martini | J. Walter Thompson Singapore |
J5 – Smallscale Special Solutions |
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The Colour of Calm | BBDO Singapore |
Every Grain Counts | MullenLowe Singapore |
J6 – 3D & Free Format Structures |
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Miniature Gardens | J. Walter Thompson Singapore |
J7 – Live Stunts & Promotional Events |
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NIKE UNLIMITED STADIUM | BBH Singapore |
Huntsman Condoms – PETA Pranks Hunters | MullenLowe Singapore |
The Ball for All (moved from J5) | MullenLowe Singapore |
J10 – Work promoting Social Responsibility |
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Kites of Hope | Y&R Singapore |
J12 – Art Direction |
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Thinking, Smiling, Gazing | Saatchi & Saatchi |
Boy, Family, Grandfather | Dentsu Singapore Pte Ltd |
Wool | MullenLowe Singapore |
Slave to the Metal – MetalFest Gong 2016, In Metal We Trust – MetalFest Gong 2016, Ascend To | Kinetic Singapore |
Metaldom – MetalFest Gong 2016 | |
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J13 – Typography |
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Slave to the Metal – MetalFest Gong 2016, In Metal We Trust – MetalFest Gong 2016, Ascend To | Kinetic Singapore |
Metaldom – MetalFest Gong 2016 | |
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J14 – Illustration: Traditional and/or CGI |
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Pig, Duck, Squid | MullenLowe Singapore |
Slave to the Metal – MetalFest Gong 2016, In Metal We Trust – MetalFest Gong 2016, Ascend To | Kinetic Singapore |
Metaldom – MetalFest Gong 2016 | |
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K – Print |
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K5 – Household Cleaning Products |
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Squid | MullenLowe Singapore |
Pig | MullenLowe Singapore |
Duck | MullenLowe Singapore |
Wool | MullenLowe Singapore |
Denim | MullenLowe Singapore |
Linen | MullenLowe Singapore |
Cotton | MullenLowe Singapore |
K13 – Public Service, Charity & Fund Raising |
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Thinking | Saatchi & Saatchi |
Smiling | Saatchi & Saatchi |
Gazing | Saatchi & Saatchi |
Boy | Dentsu Singapore Pte Ltd |
Family | Dentsu Singapore Pte Ltd |
Grandfather | Dentsu Singapore Pte Ltd |
K32 – Original Print and Publishing: Content |
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The Colour of Calm | BBDO Singapore |
K34 – Work promoting Social Responsbility |
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Do You See That Doggie in the Shelter? | DDB Group Singapore |
K35 – Copywriting |
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Guy | MullenLowe Singapore |
K36 – Art Direction |
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Thinking, Smiling, Gazing | Saatchi & Saatchi |
Boy, Family, Grandfather | Dentsu Singapore Pte Ltd |
Squid | MullenLowe Singapore |
K38 – Typography |
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Wool, Denim, Linen, Cotton | MullenLowe Singapore |
K39 – Photography |
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Thinking, Smiling, Gazing | Saatchi & Saatchi |
Boy, Grandfather, Family | Calibre Pictures & Ideas |
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L – Promo & Activation |
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L1 – Use of Promotional Events & Stunts |
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Chocolate Crowbars | DDB Group Singapore |
Huntsman Condoms – PETA Pranks Hunters | MullenLowe Singapore |
L2 – Use of Live Shows/Concerts/Festivals |
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NIKE- THE LAST 24 | BBH Singapore |
L3 – Use of Exhibitions & Installations |
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NIKE UNLIMITED STADIUM | BBH Singapore |
L7 – Use of Broadcast in a Promotional Campaign |
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CHAMKI – The Girl From The Future | MullenLowe Singapore |
L9 – Use of Competitions & Promotional Games |
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The Ball for All | MullenLowe Singapore |
L11 – Use of Digital Advertising in a Promotional Campaign |
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Tasks for Toys | Ogilvy & Mather Singapore |
L13 – Use of Social in a Promotional Campaign |
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Tiger Beer Street Food Campaign | BBDO Singapore |
L14 – Integrated Campaign by Promo & Activation |
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Singtel Data ExStream | Ogilvy & Mather Singapore |
L15 – Work promoting Social Responsibility |
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History: Buy Out Slave | GOVT Singapore |
Do You See That Doggie in the Shelter? | DDB Group Singapore |
Income OrangeAid ‘Back to School’ | BBH Asia Pacific |
Test Drive for Good | Y&R Singapore |
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M – Radio |
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M4 – Pharmaceuticals, Beauty Products |
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The Comb Over | MullenLowe Singapore |
M17 – Scriptwriting |
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Poems from the Womb – In Her Womb, There is a Door | Ogilvy & Mather Singapore |
The Comb Over | MullenLowe Singapore |
The Man Bun | MullenLowe Singapore |
M18 – Performance |
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Poems from the Womb – In Her Womb, There is a Door | Ogilvy & Mather Singapore |
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