Grab has magnified one defining element among Southeast Asians in its #2018withGrab year-end video: Unity in diversity.
The leading ride-hailing platform released a video showing Southeast Asians’ common guilty pleasures. It reports, we all really love bubble tea, with over 5 million bubble teas ordered via GrabFood in 2018. That is second to the love for shopping, with the data showing that at any one time, one in four of Southeast Asians was on the way to or from a mall. Some of our traits are also reflected, like being forgetful, with the figures showing that at least 100 items were left every hour.
Find out that other things that prove we are #SameSameButDifferent:
Zooming in to the Philippines, Grab reports what we may know already: Filipinos love to travel. A proof: the top drop-off point on Grab last year is the airport. Music is life for us as well, Spotify being the most redeemed partner.
But data is not just about numbers. Grab says, “While it’s fun to look at some of these quirky comparisons from our data bank, the most important use of our data is for a range of improvements to our services and for wider societal impact. One of the clearest uses of data is to refine and optimise our products for our users. Grab’s analysts study the data, find correlations, build and refine models, in order to make predictions and refinements to our model in each country.”
Its data also proved better figures in terms of driving speeds and patterns. In July 2017, the average number of speeding moments was 0.7 per 100km. By July 2018, the figure dropped by 64%. The average number of harsh braking and heavy acceleration instances per kilometre also decreased by 23% and 50% respectively year-on-year.
