KUALA LUMPUR – Guardian Health And Beauty Malaysia has appointed BBDO as its creative agency for all Guardian Malaysia’s marketing campaigns starting August 2016 for a period of 2 years. Part of the Dairy Farm International Group, the Guardian brand is the largest health, beauty and personal care chain in Malaysia operating over 430 stores nationwide. It is one of the most iconic and trusted brands in Malaysia with a strong heritage of over 50 years.
Christina Low, Marketing Director of Guardian said, “The appointment followed after a highly contested pitch in which BBDO had demonstrated a solid creative offering delivered through strong insights on how to propel our brand forward. We believe their appointment will support and strengthen our engagement with our audiences, leveraging on Guardian’s brand values of Trust, Passion and Inspiration”
John Teoh, General Manager of BBDO said “We are excited at the prospect of working with Guardian given the brand stature in Malaysia and have been tasked to evolve the Guardian brand in the long term whilst managing their day-to-day retail communications covering ATL, BTL and digital.”
