TOKYO – Hakuhodo Inc. and Metaps Inc., a company that supports the monetization of apps using data analysis and AI, will be working together in the field of integrated marketing for applications.
The companies have jointly developed Vision-Graphics for Apps powered by Metaps, a smartphone data analytics tool for analyzing behavior within an app. The tool marries Vision-Graphics, a Hakuhodo DY Group marketing dashboard, and Metaps Analytics, an all-in-one app user acquisition, analysis and monetization platform for app developers developed and marketed by Metaps.
Vision-Graphics for Apps powered by Metaps allows for timely tracking of the correlation between TV commercial activity and app installs and in-app activity, creating a visual picture of the effectiveness of the advertising. The tool also supports diagnostics on the effectiveness of TV commercials as an effective influx route for app installs, as well as integrated management and analysis of the process from user acquisition through to conversion.
The tool is scheduled to be released to clients in the next three to four months.
Startup Growth Team, a collaboration between Hakuhodo and Hakuhodo DY Media Partners that conducts marketing and growth activities for startups, is also undertaking a separate integrated marketing campaign in Japan and internationally with Metaps.
In the medium- to long-term, Hakuhodo and Metaps are also set to begin research toward developing a new AI-based service. The companies will develop and offer cutting edge services with solutions that detect patterns in big data.
