TOKYO – Hakuhodo DY Holdings Inc. strategic operating unit kyu has acquired a 100% interest in Digital Kitchen, LLC (“DK”), a creative content agency with offices in Seattle, Chicago and Los Angeles, USA.
DK was established in 1995 as a specialized digital content production and brand experience design agency. Boasting superior creativity in delivering engagement through content, developing owned media channels, and designing environments for brand experiences, DK was awarded the Design Grand Prix at Cannes in 2011. The agency has also won numerous other prizes for its creativity from such festivals as the Emmy® Awards, The One Show, CLIO Awards, and more. DK is a strategic partner to an array of global companies, developing content pivotal to their business strategies.
Digitalization and globalization have made the marketing activities that companies carry out more complex and sophisticated worldwide, spurring innovation in marketing methods and the development of new solutions. To respond to these changes, the Hakuhodo DY Group put forward the acquisition of specialist marketing service companies that offer advanced specialist marketing methods and solutions as a key driver of growth in its new Medium-Term Business Plan. The acquisition of DK is part of this endeavor.
The Hakuhodo DY Group, through kyu, will continue to enhance specialization and innovation within the Group in order to realize its basic medium-term strategies. These are: to be among the world’s leading marketing service groups and to be our clients’ best marketing partner. Also kyu’s purpose is to create new markets and movements and continuously invigorate society and people through our advanced and creative integrated marketing solutions. Doing so will also contribute to the growth of the Group’s international operations in terms of revenue.
The impact of the acquisition of DK on Hakuhodo DY Holdings Inc.’s consolidated performance in the year ending March 31, 2016 will not be material.
