MUMBAI – Harshad Hardikar, former Sr. VP, Ecommerce & CRM at OgilvyOne India, has been appointed Chief Operating Officer at digital agency Indigo Consulting, part of the Publicis Groupe
In the newly-created position, Hardikar, will work closely with Managing Director, Vikas Tandon, to help strengthen and grow the agency’s business nationally and internationally, and help clients get more from their digital marketing.
Hardikar comes with over 17 years of experience in the industry. He is credited with launching India’s first coalition loyalty programme, iMint (now Payback). In his previous role as Senior VP, Ecommerce & CRM at OgilvyOne India, he led the agency’s ecommerce and CRM practice nationally, managing clients’ needs end to end. Prior to this, he worked for Rediff.com, heading the company’s online sales division, Rediffshopping.
Commenting on the latest appointment, Tandon said, “FY 2014 has been a great year for us, we are once again ready to shift to a higher gear. Not only are we seeing great organic growth, our international business as a regional COE for Leo Burnett Asia Pacific is seeing phenomenal traction. From a service bouquet point of view, after establishing our Mobile and Social practices, we are now investing in Ecommerce and CRM capabilities. This is the ideal time for Indigo Consulting to expand its top management and leadership team. Harshad’s blend of expertise in our focus areas, and experience in driving revenues and P&L is exactly what we need to fuel and drive our journey in the next gear. I am VERY excited to have him on board and look forward to working with him in scaling up the company,”
Speaking of his new role at Indigo Consulting, Hardikar said, “I am very happy to become a part of this large family. Indigo already is a company with a great reputation and highly respected for their creative and technology capabilities. What really attracted me in this opportunity is the vision Vikas has, to grow this company further. I am sure with my experience of managing 360-degree digital work; I will be able to contribute to a greater success for this company.”
In addition to Hardikar’s appointment, the agency has also roped in Rimjhim Ray in the capacity of AVP, Strategy & Client Services and Hanisha Vaswani, who joins as Business Head of the agency’s Delhi office.
Ray joins Indigo Consulting from Tata Consultancy Services, where she headed the company’s social media strategy department. In her new role as AVP, Strategy & Client Services, Ray will be responsible for steering the digital initiatives of key accounts, while also helping to expand the agency’s portfolio.
At her previous stint at Edelman, Vaswani was responsible for devising brand building, content, and engagement strategies for clients such as HP, GM, GE, Shell, Juniper Networks, and the 1st Indian Grand Prix. At Indigo Consulting, she will be responsible for bringing in new business as well as managing the existing accounts of the agency’s Delhi office.
