JAKARTA – Havas Media Group has announced the appointment of distinguished media professional Anwesh Bose to the newly created role of Managing Director of Arena Indonesia.
Arena Indonesia is the second media brand of Havas Media Group and was launched late last year in the country as part of the Asia Pacific launch. The agency counts Indofood, one of the country’s largest FMCG advertisers, as a flagship client. Other brands handled by Arena include AIG, LG Electronics, Kakao Talk, Bakrie Telecom and Kalbe Farma (OTC).
In his new role, Anwesh will be responsible for developing Arena into an agile integrated agency, leveraging the strong specialist capabilities of the Indonesia operations. Reporting into Riadi Sugihtani, CEO of Havas Media Group, Indonesia, he will also provide strategic direction and oversee media delivery of the agency with strong focus on Indofood brands.
Commenting on the appointment, Riadi said: “In Anwesh, we have found a strong and experienced leader for Arena Indonesia, who will be able to provide the right kind of leadership to the agency. His experience in and passion for both traditional and digital media will ensure that we are able to support all our clients capably.”
Anwesh joins the agency from DDB India, where he was the Senior Vice President and Business Head with a responsibility for media and digital business. Prior to this, he was the Chief Growth Officer for Dentsu Media in India. His 15 years in the industry has seen him working on leading brands such as Canon, Honda, Yamaha, Panasonic, FedEx, Midea, Amway, Twinings, Panasonic, Hitachi, Toshiba, Unicharm, Aircel (Maxis), HBO & Suzlon to name a few.
His list of achievements includes being voted as a Future Leader and NextGen Media Magnate by industry publications Impact and Exchange4Media in India.
