SHANGHAI – In the 2016 China Agency Scope, released by global marketing consultancy R3 recently, HAVAS Media Group, the media agency brand of HAVAS China has achieved top ratings in an unprecedented nine categories measuring client satisfaction, making the agency one of the top performers in the country.
R3’s study is the most in-depth analysis of agency brands available. The study is conducted via 400+ face-to-face interviews with the most senior marketing decision makers from the country’s advertisers.
Havas Media Group China was ranked first on the following client satisfaction performance measures:
Good Account Service
Good Service in Performance
Senior Managers get involved on the account
Offers good value for money
Achieves ROI for my business
Meets my SEM needs
Has strict process to deliver high transparency
Good administrative procedures
Has specialized expertise in ooh(out of home)
These results were based on an independently conducted survey among Havas Media Group clients.
“We are happy to affirm that Havas Media Group China was ranked the highest on client satisfaction measures among media agencies in China,” said Greg Paull, Co-founder & Principal of R3. “As we know, getting client recognition is not an easy feat in this industry, but Havas has managed to do so due to their commitment and dedication to client business.”
“We are thrilled to receive such a positive client feedback through the R3 Agency Scope survey,” said Christophe Cases, Deputy Global Managing Director and CEO of Havas Media Group, Greater China said. “This is a great affirmation to our collaborative approach and we are delighted that the expertise and insights we bring as a partner are being recognized. These results have reinforced our confidence in the fact that a client-agency relationship is based on mutual trust. This is the model expected in this industry and we are confident that our integrated Havas Village model will continue to bring the right effective solutions to our clients in the future.”
