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Havas Ortega Group Redefines LBC's Tagline with “Let’s Move” Campaign
Nevi Calma, November 6, 2018 | 7:43pm

An old brand, but a new approach. Havas Ortega Group launched a campaign for LBC entitled “Let’s Move”, encouraging customers to use LBC for every move, be it big or small. Veering away from the usual type of execution — emotional and too branded— the agency created a video advertisement which highlights the brand’s journey to digital transformation.

It shows how LBC steps up the service by making sure that with one call, one click, one message or one swipe away, you have LBC when you’re gonna make your move.

 

Havas Ortega Group, targetting the young market, showed how the brand customers can move with LBC when it comes to pursuing their passions, dreams, and businesses. The video proves how limitless “moving” can be.

New types of consumers from all walks of life can take advantage of this, like the local bag designer portrayed in the commercial, who was able to transform and improve her designs and move up from the weekend bazaar up to the big leagues.

An OFW can also move his family to tears by using LBC to send items in time for important events.

A young tech-preneur, representing the MSME’s, is also able to seal deals and expand businesses.

 

Watch the full video here: 

 

CREDITS:

Client: LBC Express, Inc.

President/COO: Mike Camahort

Chief Marketing Officer: Javier Mantecon

IMC Senior Manager: Chin Sing

Sales and Marketing Manager: Dale Camandang

IMC Specialists: Sherwin Raro, Golda Alorro, Bobby Bautista

 

Agency: Havas Ortega Group

Chairman/CEO: Jos Ortega

Chief Creative Officer: Tony Sarmiento

Creative Director: Griffey De Guzman

Associate Creative Directors: JM Villaflor, Marion Esquillo, Aries Cayabyab

Art Director: Chikai Lukban

Business Director: Regi Brosas

Account Directors: Zelina Baluyan, Janina Mendoza, Pauline Diola

Account Manager: Chesca Macalino

 

Production House: Film Pabrika

Director: Joel Limchoc

DOP: Dix Buhay

Asst. Director: Cris Pasturan

Executive Producer: Jing Lopez

Line Producer: Lei Villena

Production Manager: Me-Ann Ballesteros

Production Designer: Adelina Leung

Broadcast Producer: Noel Enriquez

Caster: Khuletthe Rivera

 

Post Production: Riot Inc.

Online Editor: Serj Bato

Colorist: Em Lee

 

Sound Production House: Hit Productions

Sound Engineer: Rico Gonzales

Jingle Maker: Mike Villegas, Angelo Villegas

 

 

Havas Ortega Group Redefines LBC's Tagline with “Let’s Move” Campaign

An old brand, but a new approach. Havas Ortega Group launched a campaign for LBC entitled “Let’s Move”, encouraging customers to use LBC for every move, be it big or small. Veering away from the usual type of execution — emotional and too branded— the agency created a video advertisement which highlights the brand’s journey to digital transformation.

It shows how LBC steps up the service by making sure that with one call, one click, one message or one swipe away, you have LBC when you’re gonna make your move.

 

Havas Ortega Group, targetting the young market, showed how the brand customers can move with LBC when it comes to pursuing their passions, dreams, and businesses. The video proves how limitless “moving” can be.

New types of consumers from all walks of life can take advantage of this, like the local bag designer portrayed in the commercial, who was able to transform and improve her designs and move up from the weekend bazaar up to the big leagues.

An OFW can also move his family to tears by using LBC to send items in time for important events.

A young tech-preneur, representing the MSME’s, is also able to seal deals and expand businesses.

 

Watch the full video here: 

 

CREDITS:

Client: LBC Express, Inc.

President/COO: Mike Camahort

Chief Marketing Officer: Javier Mantecon

IMC Senior Manager: Chin Sing

Sales and Marketing Manager: Dale Camandang

IMC Specialists: Sherwin Raro, Golda Alorro, Bobby Bautista

 

Agency: Havas Ortega Group

Chairman/CEO: Jos Ortega

Chief Creative Officer: Tony Sarmiento

Creative Director: Griffey De Guzman

Associate Creative Directors: JM Villaflor, Marion Esquillo, Aries Cayabyab

Art Director: Chikai Lukban

Business Director: Regi Brosas

Account Directors: Zelina Baluyan, Janina Mendoza, Pauline Diola

Account Manager: Chesca Macalino

 

Production House: Film Pabrika

Director: Joel Limchoc

DOP: Dix Buhay

Asst. Director: Cris Pasturan

Executive Producer: Jing Lopez

Line Producer: Lei Villena

Production Manager: Me-Ann Ballesteros

Production Designer: Adelina Leung

Broadcast Producer: Noel Enriquez

Caster: Khuletthe Rivera

 

Post Production: Riot Inc.

Online Editor: Serj Bato

Colorist: Em Lee

 

Sound Production House: Hit Productions

Sound Engineer: Rico Gonzales

Jingle Maker: Mike Villegas, Angelo Villegas