An old brand, but a new approach. Havas Ortega Group launched a campaign for LBC entitled “Let’s Move”, encouraging customers to use LBC for every move, be it big or small. Veering away from the usual type of execution — emotional and too branded— the agency created a video advertisement which highlights the brand’s journey to digital transformation.
It shows how LBC steps up the service by making sure that with one call, one click, one message or one swipe away, you have LBC when you’re gonna make your move.
Havas Ortega Group, targetting the young market, showed how the brand customers can move with LBC when it comes to pursuing their passions, dreams, and businesses. The video proves how limitless “moving” can be.
New types of consumers from all walks of life can take advantage of this, like the local bag designer portrayed in the commercial, who was able to transform and improve her designs and move up from the weekend bazaar up to the big leagues.
An OFW can also move his family to tears by using LBC to send items in time for important events.
A young tech-preneur, representing the MSME’s, is also able to seal deals and expand businesses.
Watch the full video here:
Client: LBC Express, Inc.
President/COO: Mike Camahort
Chief Marketing Officer: Javier Mantecon
IMC Senior Manager: Chin Sing
Sales and Marketing Manager: Dale Camandang
IMC Specialists: Sherwin Raro, Golda Alorro, Bobby Bautista
Agency: Havas Ortega Group
Chairman/CEO: Jos Ortega
Chief Creative Officer: Tony Sarmiento
Creative Director: Griffey De Guzman
Associate Creative Directors: JM Villaflor, Marion Esquillo, Aries Cayabyab
Art Director: Chikai Lukban
Business Director: Regi Brosas
Account Directors: Zelina Baluyan, Janina Mendoza, Pauline Diola
Account Manager: Chesca Macalino
Production House: Film Pabrika
Director: Joel Limchoc
DOP: Dix Buhay
Asst. Director: Cris Pasturan
Executive Producer: Jing Lopez
Line Producer: Lei Villena
Production Manager: Me-Ann Ballesteros
Production Designer: Adelina Leung
Broadcast Producer: Noel Enriquez
Caster: Khuletthe Rivera
Post Production: Riot Inc.
Online Editor: Serj Bato
Colorist: Em Lee
Sound Production House: Hit Productions
Sound Engineer: Rico Gonzales
Jingle Maker: Mike Villegas, Angelo Villegas