SINGAPORE – Havas Media International Singapore, the international media planning and buying arm of Havas, has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch.
The agency was awarded the account on the basis of its strategic approach, which focused on driving innovation and digitalization, while enhancing Longchamp’s long standing relationships with traditional media partners.
Longchamp was founded in Paris in 1948 by Jean Cassegrain. The company is still owned and run by the Cassegrain family. Diversified into handbags luggage, RTW, shoes, and accessories, Longchamp has asserted its fashion credentials with high-profile advertising campaigns, the creation of internationally desirable It-bags.
Combining craftsmanship and innovation, Longchamp owns more than 299 exclusive boutiques worldwide and is available in more than 1,500 multi-brand stores in 80 countries.
Aurelie Fritsch, Marketing and Communication Manager of Longchamp in Singapore said, “Havas Media International team displayed a good understanding of not only our marketing challenges but our business overall. We were impressed by the quality of strategic thinking and solutions proposed by them.”
Commenting on the appointment, Aga Giedroyc, General Manager of Havas Media International, Asia Pacific said, ”We are delighted to partner with a prestigious brand like Longchamp and expand our portfolio in luxury industry. Our alignment with the brand’s core values and as well as our indepth exerptise and knowledge of luxury space was instrumental in helping us win this account. We are looking forward to a meaningful collaboration with the brand.”
