KUALA LUMPUR – Tune Group Sdn Bhd, the lifestyle brand founded by entrepreneurs Tan Sri Tony Fernandes and Dato’ Kamarudin Meranun, has tasked Havas Worldwide Kuala Lumpur to develop an outdoor campaign for the brands under its wing, namely Tune Talk, AirAsia BIG, Tune Insurance and Tune Hotels. This will be the first time that the four brands are showcased in a single outdoor campaign.
Tune Group Sdn Bhd, through its subsidiaries, engages in services which span across industries such as telecommunication, hotel, airline and financial services. Despite having different brand personalities, Havas intends to showcase the four brands under a single key promise that Tune Group has to offer – affordability and accessibility to all.
“This is the first time that we have four of our entities advertising as one under the Tune Group umbrella. It speaks of the group’s offering in areas concerning the lives of people and offering the affordability of communication, hospitality, protection and rewards – all under one roof,“ said Tune Group CEO, Tan Hong Kheng.
Andrew Lee, Managing Director, Havas Worldwide Kuala Lumpur, said, “This is an exciting challenge for us to have four brands with very different traits yet similar promises to consumers using the out-of-home medium.”
The campaign consists of four wall panels as well as out-of-home posters that will be placed at PJ Exchange Building, next to Amcorp Mall in Petaling Jaya, Malaysia. It is launched early June 2014.
