MANILA – Havas Worldwide Singapore and FairPrice Finest have recently launched Finest Festival 2015 to bring fine dining experiences to homes across Singapore.
The campaign features a group of handpicked specialists, the ‘Culinary Concierge’ team, which consist of an executive chef, food stylist and food photographer who will help out budding home cooks to create a fine dining experience in their own home, producing food that not only tastes great, but looks the part as well.
“The Singaporean obsession with food and dining out is well known. But we wanted to shine a light on the ‘home chefs’ – the ones that have the skills and passion to put them up there with the pros,” said Andrew Hook, Executive Creative Director of Havas Worldwide Singapore. “Fine dining isn’t restricted to a restaurant setting anymore. It’s an experience you can create in your own kitchen, and in your own home.”
With a minimum spending of $30 in a single receipt, consumers can sign up online at fairprice.com.sg/finest to get a chance to be one of the three lucky winners for the culinary concierge house call service or be amongst the 48 lucky shoppers to attend a culinary & plating workshop at selected stores.
Havas will also provide culinary and plating workshops in-store, where shoppers will get to learn the finer points of food presentation. The campaign, which includes a promotional video as well as in-store POSM, will be running from 27 August till 23 September.
