MUMBAI – Educating the consumers about how the health benefits of natural tomato ketchup, this is the aim of Heinz Tomato Ketchup’s latest campaign in India.
Since Heinz claims to be 100% natural without any artificial preservatives, colors, flavours or any added starch, the TVC showcases the bottle of the tomato ketchup growing straight out from a tomato plant.
The campaign also highlights that apart from taste, health is also becoming one of the top factors that consumers are considering when buying products, especially avoiding those with artificial preservatives.
Heinz established in 1869 is one of the oldest food companies in the World. The Heinz brand embodies the belief of the Founder H.J.Heinz that “Quality is to a Product, what Character is to a Man”. It is in this context that Heinz with its unparalleled expertise and heredity of more than a century stands out different and unique. Of course we keep pace with the current trends in taste and continue launching new variants, but keeping in mind the long heritage, we never compromise with the values of our founder. We always cherish in nurturing good health to humanity.
The campaign now runs on air and will also be seen on digital and outdoors.
