HMV, the traditional home of music around the globe, has virtually disappeared from our streets in recent years – almost forever. And Nipper the dog – featured in HMV’s instantly recognizable logo – had once again lost a master whose voice he could listen to due to his homeless plight.
But this summer, Nipper will find a new home at HMVideal – a new flagship experiential store opening first in Hong Kong’s fittingly named Entertainment Building in Central, before rolling out around the globe.
To celebrate Nipper’s heartening reversal of fortune, McCann HK dramatized his current homeless situation. With a small nod to Hong Kong’s equally iconic ‘bag lady’, the agency recreated a homeless person on the streets of Central, with Nipper beside him, to tell caring passers-by the story of Nipper’s fall and coming rise and to urge them to help him find a new master’s voice at HMVideal.
Any moment now, Nipper will have a home again. And so will all of our music.
Credits
CCO: Spencer Wong
Creative & Production team:
Paul Swee, Chris Fong, Philip Lee, Michael Li, James Reeves,
Calvin Chow, Leslie Wong, Jazon Chan, Chester Tang, Stanny Zhou
Wendy Ho, Michael Cheung, Michael Chan, Curry Leung, Meshiria Chan, King Liu, Kenson Chan
