AMSTERDAM – The leader in home furnishing retail, IKEA Group, has appointed global agency Anomaly following a formal competitive pitch. Conversations with agencies began in February 2017, with IKEA Group seeking a progressive partner to develop a global positioning campaign platform for corporate and consumer communication initiatives, with a focus on sustainability.
Engin Celikbas, CEO and Partner, Anomaly Amsterdam, says: “We are truly inspired by IKEA’s commitment to create a better life for the many, and our team is looking forward to making a significant contribution to what is already an iconic brand.”
Fabian Berglund, Executive Creative Director, Anomaly Amsterdam, says: “To get to work with the company that founded the idea of democratic design is not just a great opportunity for Anomaly, but for me – as a Swede – it’s a dream come true.”
Claudia Willvonseder, Global Marketing and Communication Manager IKEA Group, says: ”In Anomaly, we have found a creative partner that brings an integrated approach to our global and local communications work.”
Anomaly will work closely with global and regional IKEA Group teams over three years driving this agenda.
