Cannes Lions 2014 revealed its shortlist for Branded Content and Entertainment, which was led by USA with 35 finalists. The United Kingdom and France followed with 11 shortlisted entries each.
From Asia, India led with three slots: two for JWT India’s ‘Make Every Yard Count’ for Nike, and one for Lowe and Partners Worldwide Mumbai’s ‘The Kan Khajara Station’ for Unilever India.
Australia and Japan had two shortlisted entries each:
From Australia, JWT Sydney’s ‘I Touch Myself’ for the Cancer Council, and Grey Melbourne’s ‘Wipe Off 5′ for Transport Accident’ made the shortlist.
From Japan, Hakuhodo’s ‘Rice-code’ for Inakadate Village and Dentsu Tokyo’s ‘Sound of Honda/Ayrton Senna 1989’ for Honda Motor Co. were shortlisted.
91 entries were shortlisted from a total of 1,179 entries submitted in the category.
See the full Branded Content and Entertainment shorlist here.
