JAKARTA – Following a competitive pitch, the Ministry of Tourism has appointed Ogilvy Public Relations Indonesia as its agency of record to provide a 5-year strategic communications plan that aims to increase the country’s visibility as a top tourism destination in the international market.
“Among the 22 submissions reviewed, Ogilvy Public Relations Indonesia was a clear winner for the project of ‘The Identification and Content Formation for Indonesia’s Tourism Branding’,” commented Arief Yahya, Minister of Tourism, Republic of Indonesia.
The agency will also help reach Indonesia’s target to increase the number of tourists to 20 million within the next few years. The brief will involve the vast network of Ogilvy offices around the world including Singapore, Malaysia, Australia, China, Japan, South Korea, the Philippines, Taiwan, United States, Europe and the United Kingdom.
“We have high ambitions to bring in 20 million more tourists within the next two to three years and Ogilvy Public Relations is the best agency to help drive an aggressive ‘awareness’ campaign’ for Indonesia’s branding, ‘Wonderful Indonesia’. This year, ‘Wonderful Indonesia’ ranked 47 as the best branding in the world out of 144 countries, by the Travel and Tourism Competitiveness Index World Economic Forum (WEF) – we are extremely proud of this and determined to continue the momentum,” Yahya added.
“We are honoured that Ogilvy PR Indonesia is entrusted as the communications consultant for Indonesia’s Ministry of Tourism. The ambition behind the brief carries a concentrated purpose and that is to showcase Indonesia’s beautiful tourism spots and its diverse culture to the international world beyond Bali. This initiative is a great step forward for both Ogilvy PR and Indonesia in highlighting the best that this country has to offer globally,” said Marianne Admardatine, Managing Director of Ogilvy Public Relations Indonesia.
