ASIA-PACIFIC – SINGAPORE, AUGUST 3, 2011: Today, InMobi, the world’s largest independent mobile ad network, announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. This acquisition enables InMobi to address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies in the Asia Pacific region and globally.
Known for simplifying the complex process of HTML5 mobile ad creation, Sprout works with the world’s leading brands, including Chevrolet, Disney, Paramount Pictures, Nokia, HTC, and Sega to bring interactive mobile ads to devices supporting HTML5, including Apple iOS and Google Android devices. Its cloud-based platform brings efficiency and scale, helping advertisers “build once and deliver everywhere”.
Naveen Tewari, CEO of InMobi, comments: “Sprout’s technology solves a critical need for the industry by helping bring engaging mobile ad experiences to consumers all around the globe. The acquisition fits perfectly with our vision to enable the mobile ecosystem with best of breed technology and services. The entire industry will benefit from the combination of our technology and operational footprint on five continents and Sprout’s platform.”
Sprout will operate as a fully independent company working with the entire mobile advertising industry to solve the HTML5 creation and delivery problem, and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.
Carnet Williams, CEO and co-founder of Sprout, adds: “InMobi’s commitment to an open and independent Sprout made them the clear choice for us. We will continue to work with all existing partners, including competitive ad networks, globally.”
