SOUTHEAST ASIA, 29 January 2019 — Singapore and the Philippines concluded the year on a positive note with double-digit growth in demand for advertising and marketing executives in December, according to the data provided by the Monster Employment Index, released by Monster.com today.
The Monster Employment Index (MEI) is a monthly gauge of online hiring activity across Singapore, Malaysia and the Philippines, tracked by Monster.com. It comprises data of overall hiring activity in each country, as well as specific data in the marketing and advertising sector.
Leading Southeast Asia in terms of an increased appetite for marketing talent was Singapore at 15% year-on-year growth for December. Not far behind was the Philippines at 13% annual growth. However, the country had performed better during November, reporting a 21% annual growth for the same month. Singapore remained flat, recording 15% year-on- year growth for both November and December.
Malaysia on the other hand, was unable to muster up sufficient demand for marketing talent, reporting an 8% annual decline for the month of December.
Advertising, Market Research, Public Relations, Media and Entertainment Industry
The Philippines displayed a sizeable increase in the availability of marketing and communication roles in December, clocking in 16% year-on-year growth. The same could not be said for Malaysia, who reported an annual decline of 4% in marketing roles for the month.
Singapore performed decently in terms of advertising roles, with 8% annual growth for December.
Marketing & Communication Roles
“Marketers are looking to entice their consumers by exploring fresh and novel ways of reaching out to them. While social and digital marketing is still at the top of the priority list, there is an increasing number of brands experimenting with live events and event marketing in a bid to interact in a real-life, face-to-face setting. Fostering close relationships with customers has always been important to companies, and leveraging new marketing tools can help bring the two entities closer. As a result, brands are on the hunt for marketing executives who have the necessary skill-set to help them achieve this goal,” said Abhijeet Mukherjee, CEO of Monster.com – APAC and Middle East.
“Marketing and advertising executives looking to get hired must be well-versed in all things tech and digital. Companies, on the other hand, must do their part to seek out and secure new talent with attractive offers and incentives.”
About the Monster Employment Index
Launched in May 2014 with data collected since January 2011, the Monster Employment Index is a broad and comprehensive monthly analysis of online job posting activity in Singapore conducted by Monster Singapore. Based on a real-time review of millions of employer job opportunities culled from a large, representative selection of online career outlets, including Monster Singapore, the Monster Employment Index presents a snapshot of employer online recruitment activity nationwide. Monster has taken due care in compiling and processing the data available from various sources for Monster Employment Index, but does not guarantee the accuracy, adequacy or completeness of any information and is not responsible for any errors or omissions or action / decision taken or for the results obtained from the use of such information.
APAC & Gulf Monster, for more than 20 years, is a leading online career and recruitment resource and with its cutting-edge technology provides relevant profiles to employers and relevant jobs to jobseekers across industry verticals, experience levels and geographies. Monster today has more than 200 million people registered on the Monster Worldwide network, and with operations in more than 40 countries, provides the widest and most sophisticated job seeking, career management, recruitment and talent management capabilities.
Monster in APAC & Gulf started its operations with India, in 2001 and has operations across India, Singapore, Malaysia, Philippines, Hong Kong, Vietnam, Thailand, Indonesia, UAE and Kingdom of Saudi Arabia. In India it is headquartered in Hyderabad, and has presence in 10 other cities of India viz., Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, Ahmedabad, Baroda, Chandigarh, and Cochin. Monster Mobile App in India was voted Product of the Year in 2016 under the ‘Mobile App Job’ category in a survey of over 18000 people by Nielsen. Monster.com in India was also voted Product of the Year in 2015 and back in 2014, mPower Search was voted Product of the Year as well. The Indian Air Force Placement Cell (IAFPC) selected Monster India for a collaboration to provide a robust platform to assist retired and shortly retiring Air Warriors seek suitable second career opportunities in the corporate world. Monster also initiated ‘Rozgarduniya.com’ - a job portal exclusively for jobseekers in rural India to enable employers in corporate India to connect with rural talent, thus removing the traditional barriers they face in this process.
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