KATHMANDU, NEPAL – The pandemic has found the world grappling with uncertainty across sectors and Nepal is no different. Facing health, financial and social crisis, all at the same time and bringing in massive changes in people’s lives.
Social distancing, work-from-home, online schooling, virtual events etc. are all visible changes that are affecting everyday lives. Furthermore, there are other challenges, like new habit formations by the people in the ongoing challenges, as they say if people stop doing something for more than 60 days, they form new habits which could be big challenges or opportunities for most marketers.
Outreach Nepal decided to look into the current situation more from the marketer’s eye and help their clients to recognize the ground realities of Nepal to adapt existing marketing plans for the current situation. Putting together observations, they have released the “New Normal” for Nepal 2020 which is now available to be shared with clients.
Some of the key observations are not very different from the South Asian region though there are specific interpretations with regards to Nepali consumers. People are prioritizing their spending into different segments per the importance of the product categories in the current situation. The key emerging trends are: Personal hygiene, building strong immunity for protection against Covid-19, saving money and online purchases though ecosystem for essentials & grocery are still not very strong or prominent across Nepal.
Beside these, families are spending extra time together and interacting with their long-lost friends and distance relatives reviving on their old memories. These human stories can have a great potential to leverage brand communication and create more emotional bonds for brands.
Similarly, with majority of men working from home now, in the culture where men are breadwinner in most cases, their bonding with their spouse is going to have the new realization to appreciate each other’s roles in the family. There is an opportunity to explore these human emotions particularly for brands that is trying to connect with urban women as their target group.
Home entertainment is increasing as consumers are spending more time in their homes. Thus, there is higher television viewership and digital engagements. With consumer preference to spend more time at home mostly with family, the definition of weekend entertainment is expected to change.
For more information, please write at info@outreachnepal.com & get more comprehensive details on The “New Normal” for Nepal 2020
