R3 Worldwide has released the Top 10 Creative and Media agencies in the Philippines based on new business wins in February 2020. The report offers a look into the competitive landscape within the local industry, and the top accounts bringing in the most for these agencies.
Creative agencies
The biggest win for a creative agency in the Philippine market is not a local agency. BBH Singapore snagged the top spot for its global creative partnership with Philippine fast food chain, Jollibee. Following BBH is MullenLowe Group for its new partnership with the Department of Tourism, BBDO for the Frabelle Project, and VMLY&R for its global client, Intel.
MullenLowe Group also takes three more spots in the top 10 for its business with the Philippine International Convention, Shakey’s and Restylane. BBDO’s work with the Department of Trade and Industry has also made the list, as well as DDB’s wins for Pag-IBIG Fund and the National Nutrition Council Project.
Media agencies
Only seven spots were noted in R3 Worldwide’s report of top media agencies in the Philippines, most of which were won in January. PHD tops the ranking with its global business for Diageo, followed by Universal McCann with another global account: Emirates Airlines. Taking the third spot is OMD for UnionBank.
The remaining four rankings were taken up by Initiative for its partnership with Evyap, Frabelle-Johnsonville, Destilleria Limtuaco Project, and Go Daddy-Phils Project.
For more information visit https://rthree.com/.
