Intelligence: Singapore Leads Southeast Asia with Double-digit Demand for Advertising and Marketing Professionals

Singapore is ahead of its Southeast Asian peers in terms of annual demand for marketing and advertising professionals, kick-starting the year with double-digit growth for both January and February at 16% and 15% respectively. This is according to data provided by the Monster Employment Index, released by Monster.com today.

The Monster Employment Index (MEI) is a monthly gauge of online hiring activity across Singapore, Malaysia and the Philippines, tracked by Monster.com. It comprises data of overall hiring activity in each country, as well as specific data in the marketing and advertising sector.

The Philippines followed closely behind, with annual growth of 10% for January. However, it experienced a decline in February, reporting only 6% year-on-year growth for the month.

Malaysia’s demand for marketing professionals paled in comparison to its peers, recording a decline of 7% and 9% respectively, for both months.

Advertising, Market Research, Public Relations, Media and Entertainment Industry

In terms of availability of advertising roles, Singapore remained stagnant at 8% throughout January and February.

The Philippines displayed growth in abundance of marketing roles in January, reporting 11% annual growth for the month. February saw the Philippines record only 8% year-on-year growth.

Malaysia was stagnant for both January and February, reporting an annual decline of 3% for both months.

“Brands will be furthering their exploration of previously adopted marketing practices, such as content marketing, partner marketing, event marketing and digital advertising. With marketers fostering non-stop innovation in their marketing strategies, we will see the emergence of novel story-telling formats. Brand safety is poised to become a top priority this year, as companies are gradually becoming highly selective about the type of publishers and platforms their ad content gets featured on,” said Abhijeet Mukherjee, CEO of Monster.com – APAC and Middle East.

“Marketing talent well-versed in current digital practises, and a knack for identifying, developing and promoting content resonates with brands’ target audiences as well as an affinity for handling data will find themselves in high demand by top recruiters.”

About the Monster Employment Index

Launched in May 2014 with data collected since January 2011, the Monster Employment Index is a broad and comprehensive monthly analysis of online job posting activity in Singapore conducted by Monster Singapore. Based on a real-time review of millions of employer job opportunities culled from a large, representative selection of online career outlets, including Monster Singapore, the Monster Employment Index presents a snapshot of employer online recruitment activity nationwide. Monster has taken due care in compiling and processing the data available from various sources for Monster Employment Index, but does not guarantee the accuracy, adequacy or completeness of any information and is not responsible for any errors or omissions or action / decision taken or for the results obtained from the use of such information.