SINGAPORE – IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), has announced the launch of Society Singapore. Society will encompass all of the core disciplines of social media under one roof including content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, and paid social; amplified by a host of proprietary emotional listening and measurement tools.
The launch of Society further fuels the wave of IPG Mediabrands digital expansion in Singapore, following the launch of Cadreon the specialist programmatic agency in March, and Ansible, the mobile media and technology solutions business in April this year.
IPG Mediabrands social media arm Rally, already well known in market has been absorbed and rebranded into the wider Society agency offering, including key social media clients Johnson & Johnson, National Council of Social Service and KidsSTOP.
Marilyn Tan, Marketing Director, Johnson & Johnson commented, “Our relationship with the Society team has grown from strength to strength, in which the team not only show an aptitude for creating great content but also a keen understanding on how Social can contribute to our overall marketing activities. Society deliver a great deal of expertise and a strategic approach, which allows us to make better decisions on how we can create a meaningful relationship and conversation with our community via Social.”
Society Singapore will be driven by Xing Long Tan who will report to Jacob Teo Head of Digital for IPG Mediabrands Singapore. “Society Singapore has the power to inhabit a dynamic space in the market. Consumerism is grooved by millennials, and Society is a fresh young agency driven by an agile, entrepreneurial outlook” said Teo.
David Haddad, Managing Director IPG Mediabrands Singapore added “The launch of Society Singapore is a direct response to the market demand for impactful connections with end to end simplicity. It’s great to see this capability brought to life in the Singapore market following the traction and success in Australia, Kuala Lumpur, Hong Kong and the USA.”
The strength of the Society offering is already breaking new ground with the announcement that they have won social media business for Harbourfront Centre, following a competitive pitch. The contract is effective immediately, and will see Society lead content development and community management for Harbourfront Centre’s social media assets.
In photo are Jacob Teo, Head of Digital for IPG Mediabrands Singapore; Xing Long Tan, Head of Society Singapore; and David Haddad, Managing Director for IPG Mediabrands Singapore.
