Sponsor 
SINGAPORE – IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced the promotion of David Haddad from Managing Director to CEO, IPG Mediabrands Singapore.
With 16 years industry experience demonstrating growth and portfolio development across multiple categories; spanning roles in agencies such as Zenith Media, Bellamy Hayden and UM Australia, Haddad joined IPG Mediabrands Singapore as Managing Director in September 2016.
Leigh Terry, CEO IPG Mediabrands APAC commented, “Dave’s ascension to CEO is absolute testament to the transformation of the Singapore network and its agencies under his leadership.”
Terry continues, “IPG Mediabrands Singapore has grown from strength to strength over the past year, cultivating a unique culture and progressive offering that has proven to be a very attractive proposition to new talent and clients alike”.
Haddad’s leadership of IPG Mediabrands Singapore has seen a steady focus on building the core competencies of the network, investing in key talent hires and implementing a structure designed to deliver effective solutions for driving integrated campaign results. This has included the launch of several new specialised digital capabilities including programmatic, social, search and mobile.
The network has enjoyed a positive market response bolstered by recent new business wins including Toastbox, SingEx, Singapore Institute of Management, as well as the global wins of Coach, LEGO, Carlsberg and Spotify within the last year.
In recognition of this growing momentum, in addition to his agency culture and management style, Haddad was featured in Campaign Asia’s 40 Under 40 in 2017.
Haddad commented, “I am incredibly humbled and honoured to be appointed to the role of CEO for IPG Mediabrands, Singapore. This agency network has been a large part of my life for many years now, and it pleases me greatly to be able to take the next step in my career in a company that I thoroughly enjoy working for.
Haddad continues, “We have a strong business with many great opportunities ahead of us. Our client base is fantastic, we’re blessed to work with some of the brightest marketers in the industry, and, importantly we have a unique and energetic agency culture that makes coming to work each day inspiring and a lot of fun! I’m looking forward to continuing to lead and grow the Singapore network for many years to come.”
As CEO IPG Mediabrands Singapore, Haddad will report to Leigh Terry, and his new position is effective immediately.
